If the new Ferragamo campaign looks familiar to you it might be because it features Rose Gilroy, actress Rene Russo’s daughter (or because it’s shot at New York’s hot Jane Hotel.) The Cut went behind the scenes of the Fall/Winter 2016 campaign to meet the stylists, as well as Gilroy, and watch the shoot come together.
The morning began with Gilroy sitting at the bar of Cafe Gitane, eating breakfast between photos on the velvet couch, or in front of a tiled wall. “The rich colors and mixed materials from the season beckoned for layered knits, doubled up clutches and mismatched prints,” shared Valerie Macauley, on of the stylists on the shoot, “and fresh-faced Rose Gilroy could not have been more a perfect choice to embody the vibrant spirit of the Fall collection.”
Exploring the location together was an exciting part of the shoot, as we moved from a busy kitchen, to classic elevators, and then on to the West Village roof where light poured in. “There’s a romance and energy linked to Ferragamo that I’m thrilled to be a part of,” reflects Gilroy on the Fall Winter collection. “The rich history, the luxurious materials… or maybe it’s just the beautiful colors that spark a dream of glamorous femininity.”