Bad news for bargain-hunting brides: J.Crew will no longer be selling a bridal collection, according to Racked. They’ll be replacing it with an extended line of party dresses.
The company entered the bridal business in 2004, when it became one of the first notable non-bridal retailers to start offering bridal options — since then, ASOS, H&M, Ann Taylor, and Modcloth have also entered the affordable bridal market.
J.Crew’s bridal arm eventually “became more of a burden than a boon,” a source told Racked, and was financially inefficient. The company was “unhappy” with how the unit was performing and decided to nix the collection rather than opt for cheaper fabrics.
While it’s certainly sad to see an affordable bridal line go, there’s a silver lining for those planning their wedding sometime soon: Wedding and bridesmaid dresses have already been reduced by 30 percent online. But you better move soon, because once the inventory sells out, that’s it.