annals of girlboss

Nasty Gal Might Have a Guardian Angel Waiting in the Wings

Nasty Gal’s L.A. store.

Nasty Gal might just end up becoming one of 2016’s many zombie brands. The company filed for bankruptcy last month, but it could get a stay of execution. The Telegraph reports that the ten-year-old brand that made #GirlBoss a thing already has at least one suitor, in the form of Manchester-based online retailer Boohoo. (It seems Boohoo is on the hunt: It recently snapped up a majority stake in another fast-fashion brand, PrettyLittleThing.)

Boohoo — known for its collaborations with singer Charli XCX and model Jordyn Woods — has a similar audience to Nasty Gal, namely trend-loving women in their teens and 20s. It has put in the first bid to acquire the company for what could end up being $20 million. If successful, Boohoo would acquire all of Nasty Gal’s intellectual property, but not its operating costs. So, not to worry — your primo source for crop tops and bodysuits isn’t going anywhere soon.

Nasty Gal Might Have a Guardian Angel Waiting in the Wings