• Intelligencer
  • The Cut
  • Vulture
  • The Strategist
  • Curbed
  • Grub Street
  • Subscribe to the Magazine Give a Gift Subscription Buy Back Issues Current Issue Contents
    Subscribe to New York Magazine
  • Subscribe
  • Profile
    Sign Out
The Cut
  • Style
  • Self
  • Culture
  • Power
Style
  • Fashion
  • Beauty
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
  • The Cut Shop
Self
  • Health & Wellness
  • The State of the Uterus
  • Parenting
  • Advice
  • Sex & Relationships
  • Horoscopes
Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
More
  • Latest Stories
  • Video
  • About Us
  • nymag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
  • Curbed
hotel motel holiday inn
December 9, 2016

Coach Threw a Massive Neon-Lit Motel Party for Its 75th Anniversary

By Diana Tsui

Share

  • Share
  • Tweet
Photo: Getty Images

Here’s the thing with pre-fall — it’s a season of loosely organized showroom appointments that’s really just meant for press and buyers. It’s quiet and lacks the spectacle of a full fashion week (unless you’re Chanel). But last night Coach decided to change that.

When you’re a massive worldwide brand, the occasion of your 75th anniversary calls for a proper blowout. Coach combined its men’s and women’s collections (the trend du jour) for one big runway show, followed by a neon-lit after party. Held in the same space as Wangfest, attendees entered a giant room dotted with trees and vintage cars. Looming in the back were the bright, flashing signs more commonly seen at your standard middle-of-nowhere motel. And the front row was packed: Drew Barrymore, Michael B. Jordan, Emma Roberts, and Rowan Blanchard were just a few of the celebs who turned out.

That décor made sense the moment the clothes hit the runway. Described in the show notes as, “American optimism, New York City, and cultural melting pot,” the collection was executive creative director Stuart Vevers’s nostalgic vision of an L.A. kid who made his way to the big city. The likes of Luka Sabbat and Winnie Harlow wore jackets, sweaters, bags, and more, featuring kitschy details like NASA patches, golden retrievers, and plenty of nods to the Coach mascot, Rexy the Dinosaur. Coupled with the blaring music that included songs like West Side Mob’s “Break Dance – Electric Boogie,” it felt like being in The Get Down.

To close the show, the Young People’s Chorus of New York City fittingly sang “Empire State of Mind” and then it was time to party. Fake snow started to fall and more neon-lit signs came to life as a giant disco ball glittered. Everyone meandered towards the makeshift motel constructed in the back for the signature Champagne-and-gin cocktail appropriately titled “Coach 75,” pausing to dutifully shoot Boomerangs of all the glittering lights. Because really, it doesn’t count until you Instagram it.

Click ahead to see all the looks from the show.

View
1 / 13 Photos
Rowan Blanchard  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Zoe Kravitz and Riley Keough   Photo: Nicholas Hunt/Getty Images for Coach
Emma Watson  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Stuart Vevers and Drew Barrymore  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Michael B. Jordan  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Soo-Young, Soko, and Stuart Vevers  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Hari Nef  Photo: Nicholas Hunt/Getty Images for Coach
Jacqueline Fernandez and Hiraki Mori   Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Ashley Smith  Photo: Nicholas Hunt/Getty Images for Coach
Nicole Patrick and Uma Von Wittkamp  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
The atmosphere at Coach's 75th Anniversary Party  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
Arden Wohl and Pamela Love   Photo: Nicholas Hunt/Getty Images for Coach
Diplo  Photo: Owen Hoffmann/Patrick McMullan via Getty Image
1 / 13

Tags:

  • cut section lede
  • coach
  • fashions
  • prefall 2017
  • pre-fall 2017
  • party pics
  • hotel motel holiday inn
  • More

More Galleries

Jan. 10, 2023
All the Looks From the 2023 Golden Globes  Sheryl Lee Ralph, Jenna Ortega, Jessica Chastain, Julia Garner, Jeremy Allen White, Angela Bassett, and more. 
parties! Sept. 23, 2022
Katie Holmes, Chloë Sevigny, and More of the Bestest Party Pics This Week  Chanel, Mejuri, and more celebrate. 
parties! Sept. 16, 2022
Doja Cat, Lil Nas X, and More of the Bestest Party Pics This Week  Fendi, Frame, and Coach all celebrated NYFW. 
emmys 2022 Sept. 12, 2022
Emmys 2022: All the Red Carpet Looks  Updating: What Hollywood is wearing to the 2022 Primetime Emmy Awards. 
By Olivia Luppino
nyfw spring 2023 Sept. 9, 2022
Gigi Hadid, Chlöe Bailey, and More of the Bestest Party Pics of the Week  Saks Fifth Avenue, Longchamp, and more celebrate the beginning of NYFW. 
rip Sept. 9, 2022
The Queen Sure Did Love to Color-Coordinate  Monochrome for decades. 
red carpet Sept. 6, 2022
The Venice Film Festival Is a Major Fashion Event  Valentino and Gucci and Armani, oh my. 
red carpet June 5, 2022
All the Best Looks at the 2022 MTV Movie and TV Awards  Sydney Sweeney, Vanessa Hudgens, Jay Ellis, and more! 
parties! May 20, 2022
The Bestest Party Looks of the Week  Harry Styles > everyone! 
parties! May 13, 2022
The Bestest Party Looks of the Week  Bury me in Dove Cameron’s Saint Sintra skirt. 
parties! May 6, 2022
The Bestest Party Looks of the Week  Cue the Met Gala after-party FOMO. 
met gala 2022 May 2, 2022
Met Gala 2022: All the Looks [Photos]  Billie Eilish, Kim Kardashian, Michelle Yeoh, Hailey Bieber, Megan Thee Stallion, Cardi B, Blake Lively, and more. 
parties! Apr. 29, 2022
The Bestest Party Looks of the Week  This one goes to Olivia Rodrigo and her sweater vest. 
parties! Apr. 22, 2022
The Bestest Party Looks of the Week  “Fuck those Zoom tops.” 
celebrity style Apr. 18, 2022
The Best Looks From Coachella 2022  From Harry Styles’s sparkling Gucci set to Megan Thee Stallion’s metallic bodysuit. 
style Apr. 13, 2022
A Look Inside the New Museum’s Spring Gala  Featuring all the best looks. 
grammys 2022 Apr. 3, 2022
Grammy Awards 2022 Red Carpet: All the Looks  Lady Gaga, Olivia Rodrigo, Lenny Kravitz, Lil Nas X, Billie Eilish, and more. 
oscars 2022 Mar. 28, 2022
How Were The Oscars After Party Looks Better Than The Actual Award Looks?  Finally, some fun. 
oscars 2022 Mar. 27, 2022
All the Looks From the 2022 Oscars Red Carpet  Zendaya, Regina Hall, Timothée Chalamet, Andrew Garfield, Kristen Stewart, Ariana DeBose, and more. 
style Mar. 22, 2022
Bridgerton Season 2 Premiere: All the Red-Carpet Looks 
  • Style
  • Self
  • Culture
  • Power
  • About The Cut
  • About New York Magazine
  • Newsletters
  • Help
  • Contact
  • Press
  • Media Kit
  • We’re Hiring
  • Privacy
  • Terms
  • Ad Choices
  • Do Not Sell or Share My Personal Information
  • Accessibility
The Cut is a Vox Media Network. © 2023 Vox Media, LLC. All rights reserved.