Did Gucci Just Cast a Whole Campaign With Black People?

Pre-fall audition videos on Gucci’s Instagram page.

Eagle-eyed souls who follow Gucci on Instagram have probably noticed that the Italian house has rolled out a series of pre-fall 2017 campaign “audition” videos, featuring a cast entirely made up of black models. According to the captions, they were taken today in London, but further intel is thin on the ground. One thing we did glean: The ads were apparently cast by Midland Agency, which has cast “real people” models for designers like Eckhaus Latta and Hood by Air. (We’ve reached out to a Gucci rep and Midland for additional info, and will update this when we hear back.)

One thing’s for certain: It’s a big diversity push from one of the most visible luxury houses, in a sphere where racial diversity continues to be woefully lacking. In the clips, each new face is answering a question about his or her spirit animal, what it means to have soul, or, curiously, about their dance experience, which suggests there could be a movement element to the eventual campaign. In the meantime, watch some of their takes below, or go to their Instagram feed to check out the whole series.

Did Gucci Just Cast a Whole Campaign With Black Models?