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campaign trail
February 27, 2017

See All the Fashion Campaigns From Spring 2017

By Indya Brown

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Photo: Lane Bryant, Topshop, HUGO

“See now, buy now” may have been the phrase on everyone’s lips back in the fall, but the need for instant gratification hasn’t slowed down the fashion-campaign machine. While you were still slugging on those snow boots in preparation for winter, it’s already spring in fashion time — everyone from Dior and Givenchy to Jil Sander and Rachel Comey has already begun placing their efforts into promoting spring with a plethora of glossy visuals.

Paying homage to its New York City roots, Kate Spade took to the streets of Manhattan to shoot its seasonal campaign starring Fernanda Ly, complete with camel and camel-printed looks. Model Irina Shayk seems to be a designer favorite, fronting two campaigns, including a steamy shot for Alberta Ferretti and a desert-dune set for Givenchy.

Click the slideshow below to see all of the craziest and most elaborate ad campaigns for spring, including Stella McCartney, Acne Studios, and Topshop, and check this space for more as they roll in.

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1 / 85 Photos
Acne Studios Photographer: Paolo Roversi Photo: Acne
Acne Studios Photographer: Paolo Roversi   Photo: Acne
ASH Photographer: Theo Wenner Photo: ASH
ASH Photographer: Theo Wenner   Photo: ASH
Diesel Photographer: David LaChapelle Photo: Diesel
Diesel Photographer: David LaChapelle Photo: Diesel
Gap Photographer: Kevin Calero Models: Naomi Campbell, Lizzy Jagger, J Mizell, Evan Ross, Chelsea Tyler, Rumer Willis, Coco Gordon Photo: G... Gap Photographer: Kevin Calero Models: Naomi Campbell, Lizzy Jagger, J Mizell, Evan Ross, Chelsea Tyler, Rumer Willis, Coco Gordon Photo: GAP
HUGO Hugo Boss Photographer: Harley Weir Model: Alexandra Marzella Photo: HUGO
HUGO Hugo Boss Photographer: Harley Weir Model: Soko Photo: HUGO
Topshop Photographers: Clara Balzary and Stef Mitchell Model: Lily Jean Photo: Topshop
Topshop Photographers: Clara Balzary and Stef Mitchell Model: Lily Jean Photo: Topshop
Orla Kiely Photographer:Venetia Scott Model: Avital Langer Photo: Orla Kiely
Orla Kiely Photographer:Venetia Scott Model: Avital Langer Photo: Orla Kiely
Lane Bryant  Photo: Lane Bryant
Lane Bryant  Photo: Lane Bryant
Stella McCartney Photographer: Harley Weir Models: Dilone, McKenna Hellam, Alanna Arrington, Charlee Fraser Photo: Stella McCartney
Stella McCartney Photographer: Harley Weir Models: Charlee Fraser Photo: Stella McCartney
Paula Ka Photographer: Miles Aldridge   Photo: Paula Ke
Paula Ka Photographer: Miles Aldridge   Photo: Paula Ke
AG Model: Alexa Chung
AG Model: Alexa Chung
Blumarine Model: Sara Sampaio Photographers: Luigi & Iango
Blumarine Model: Sara Sampaio Photographers: Luigi & Iango
Brandon Maxwell Model: Riley Montana Photographer: Brandon Maxwell
Brandon Maxwell Model: Riley Montana Photographer: Brandon Maxwell
Frame Model: Sasha Pivovarova Photographer: Erik Torstensson
Frame Model: Sasha Pivovarova Photographer: Erik Torstensson
Giorgio Armani Model: Julian Schneyder Photographers: Mert Alas and Marcus Piggott
Giorgio Armani Model: Charlee Fraser Photographers: Mert Alas and Marcus Piggott
Milly  Photographer: Henry Hargreaves
Milly Models: Dasha Denisenko Photographer: Henry Hargreaves
Nordstrom  Photographer: Petra Collins Photo: Petra Collins/Image courtesy of Nordstrom, Inc
Nordstrom  Photographer: Petra Collins Photo: Petra Collins/Image courtesy of Nordstrom, Inc
Rag & Bone Model: Haley Bennett Photographer: Glen Luchford
Rag & Bone Model: Haley Bennett Photographer: Glen Luchford
Sergio Rossi Photographer: Charles Pétillon
Sergio Rossi Photographer: Charles Pétillon
The Kooples Models: Tony Ward, Drake Burnette
The Kooples Models:Tony Ward, Drake Burnette
The Outnet  Photographer: Riccardo Vimercati Photo: Riccardo_Vimercati
The Outnet  Photographer: Riccardo Vimercati Photo: Riccardo_Vimercati
Theory Model: Lily Aldridge Photographer: Erik Torstensson
Theory Model: Fei Fei Sun Photographer: Erik Torstensson
Kenzo Models: Jesse Williams, Kelsey Lu Photographers: Durimel Photo: Kenzo
Kenzo Model: Tracee Ellis Ross Photographers: Durimel Photo: Kenzo
Salvatore Ferragamo Model: Lily Aldridge Photographer: Peter Lindbergh
Salvatore Ferragamo Model: McKenna Hellam Photographer: Peter Lindbergh
Repossi Model: Julia Nobis Photographer: Juergen Teller
Repossi Model: Julia Nobis Photographer: Juergen Teller
Agent Provocateur Model: Andreea Diaconu Photographer: Elmer Batters
Agent Provocateur Model: Andreea Diaconu Photographer: Elmer Batters
MYKITA Photographer: Mark Borthwick
MYKITA Photographer: Mark Borthwick
Sandro Model: Jean Campbell Photographer: Alasdair McLellan
Sandro Photographer: Alasdair McLellan
Alexander McQueen Model: Vittoria Ceretti Photographer: Jamie Hawkesworth
Alexander McQueen Model: Vittoria Ceretti Photographer: Jamie Hawkesworth
Roberto Cavalli Model: Stella Maxwell Photographers: Morelli Brothers
Roberto Cavalli Model: Stella Maxwell Photographers: Morelli Brothers
Coach Model: Chloë Moretz Photographer: Steven Meisel
Coach Model: Chloë Moretz Photographer: Steven Meisel
Maje Model: Frederikke Sofie Photographer: Tyrone Lebon
Maje Model: Frederikke Sofie Photographer: Tyrone Lebon
Michael Kors Collection Model: Joan Smalls Photographer: Mario Testino
Michael Kors Collection Model: Joan Smalls Photographer: Mario Testino
Miu Miu Models: Elle Fanning, Lara Stone Photographer: Alasdair McLellan
Miu Miu Models: Ellen Rose, Elle Fanning Photographer: Alasdair McLellan
Moschino Model: Bella Hadid Photographer: Steven Meisel
Moschino Model: Gigi Hadid Photographer: Steven Meisel
L.K. Bennett Models: Eliza Cummings, Leila Nda Photographer: Lena C. Emery
L.K. Bennett  Models: Eliza Cummings, Leila Nda Photographer: Lena C. Emery
Kate Spade New York Model: Fernanda Ly
Kate Spade New York Model: Fernanda Ly
Christian Dior Models: May Bell and Ruth Bell Photographer: Brigitte Lacombe
Christian Dior Models: May Bell and Ruth Bell Photographer: Brigitte Lacombe
Givenchy by Riccardo Tisci Models: Victor Perr and Irina Shayk Photographers: Mert Alas and Marcus Piggott
Givenchy by Riccardo Tisci Models: Faretta, Vittoria Ceretti, Lea T. Photographers: Mert Alas and Marcus Piggott
Jil Sander Model: Natalie Westling Photographer: Willy Vanderperre
Jil Sander Model: Natalie Westling Photographer: Willy Vanderperre
Rachel Comey Model: Parker Posey Photographer: Charlie Engman
Rachel Comey Model: Parker Posey Photographer: Charlie Engman
Bottega Veneta Model: Joan Smalls Photographer: Todd Hido
Bottega Veneta Model: Lauren Hutton Photographer: Todd Hido
Alberta Ferretti Model: Irina Shayk Photographer: Steven Meisel
Alberta Ferretti Models: Raquel Zimmermann and Thomas Gibbon Photographer: Steven Meisel
1 / 85

Tags:

  • campaign trail
  • spring fashion
  • ad campaigns
  • spring 2017
  • dior
  • jil sander
  • kate spade
  • fashion
  • More

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