Highway billboards tend to advertise nearby restaurants or local strip clubs and sex shops, with the occasional “Jesus Saves” here and there. But one billboard in North Carolina — which reads simply “Real Men Provide, Real Women Appreciate It” — is, for some reason we can’t quite put our finger on, proving controversial.
It’s still unclear who’s behind the billboard — located on I-40 near Winston-Salem — though Bill Whiteheart, the president of the outdoor advertising company that rented it out, says the group is choosing to stay anonymous. They paid $2,000 for a 30-day slot that can be renewed.
Local boutique owner Molly Grace is organizing a protest underneath the billboard on Sunday, with the Facebook invitation showing 130 people attending and 456 interested at the time this article was published.
“I took it as a very deliberate jab against women who demand equality and demand to be seen as equals,” Grace told WSMV about her motivations for protest.
It turns out life really is a highway: You’re going to encounter so many idiots along the way.