to infinity and beyond

Gucci Cast Aliens in Its New Campaign

Gucci

Gucci went to great lengths in casting its latest campaign — going beyond mere street casting, and into another galaxy. The video teasers the house posted on Instagram today, under the hashtag #gucciandbeyond, are full of maximalism-sporting extraterrestrials (and no, that’s not your 4/20 intake playing tricks on you).

Forget the influencers du jour: new-to-the-galaxy talents like Xeod and Zenoba are the hottest thing out there now. Who knew Earth Girls Are Easy was such a formative influence on Alessandro Michele? (We reached out to Gucci for further explanation of this rollout, and they had no comment at this time, but watch this space.)

Gucci Cast Aliens in Its New Campaign