This Drugstore Beauty Brand Tricked Millennials by Pretending to Be Fancy

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Punk’d went off the air in 2015, but some millennial beauty influencers and beauty editors freaked out this morning over the Punk’d-worthy stunt pulled by a drugstore hair brand. “It was a game changer,” said influencer @KatFashionFix in a video talking about the new brand evaus, which is Glossier-like in its design. “Quality is what you pay for,” said another influencer @Tomimito. Then the record screeched as the influencers did “boxing haul unveils” to reveal that well-branded evaus is … actually wait, what? Click to see the grand punking below and evidence of the continued positive effect of millennial-pink branding.

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How This Drugstore Beauty Brand Tricked Millennials