Facial-Recognition Ad Assumes Men Want Pizza and Women Want Salad

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Photo: Lew Robertson/Getty Images

The future of advertising is here, and it combines the horror of newfound privacy concerns with the classic gendered assumptions about what to sell men and women that you know and love.

A crashed Peppes Pizza billboard in Oslo, Norway, gave a glimpse into what the back end of a facial recognition advertisement looks like, capturing details like the viewer’s gender and attention span.

Per the Outline, “If the facial recognition tech determined you were a man, the billboard would display an ad for a sausage pizza, if it determined you were a woman, it would serve ads for a salad.”

I’m not mad, I’m just disappointed — disappointed that all my hours crying alone with pizza mean nothing.

Facial-Recognition Ad Shows Men Pizza, But Shows Women Salad