Every bit of advice or product sold by Goop ultimately boils down to an attempt to stave off death. The vaginal jade eggs, the goats’ milk cleanse, even the bees stinging you all over your face — all of it. Recently, the site’s staff has been having a “major obsession” with Body Vibes stickers, which retail for $60 for a pack of ten and are claimed to “rebalance the energy frequency in our bodies.” They also look like something you kept on your Trapper Keeper in elementary school.
More specifically, they write that, “Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances.”
This was quickly debunked when Gizmodo contacted NASA and were told that they “do not have any conductive carbon material lining the spacesuits.”
Mark Shelhamer, who used to be the chief scientist at NASA’s human-research division, weighed in as well, saying, “Wow. What a load of BS this is.”
And ultimately, stickers or no stickers, death comes for us all.
Update, 2:25 p.m.: A Goop spokesperson sent the following statement to the Cut:
As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.
Update, 6/23, 4:45 p.m.: A Body Vibes spokesperson also sent a statement regarding the controversy:
We apologize to NASA, Goop, our customers, and our fans for this communication error. We never intended to mislead anyone. We have learned that our engineer was misinformed by a distributor about the material in question, which was purchased for its unique specifications. We regret not doing our due diligence before including the distributor’s information in the story of our product. However, the origins of the material do not anyway impact the efficacy of our product. Body Vibes remains committed to offering a holistic lifestyle tool and we stand by the quality and effectiveness of our product.