At about six this morning, Gabi Gregg and Nicolette Mason’s eagerly anticipated new size-inclusive clothing line Premme launched. By 8 a.m. the site had already crashed due to demand — proving that if you build it, they’ll come in droves, with money in hand. Combining their love of fashion and their keen understanding of what women like them want, Gregg and Mason created a line of fun, stylish pieces that are all under $100. Scroll ahead to shop our favorites below, some of which are selling out quickly.
Everyone loves Alexa Chung in her little denim dresses, but if you have a chest or hips it’s hard to close the front buttons. This one has the perfect balance of stretch and stiffness where it counts to glide over curves beautifully.
This printed matching bomber-and-skirt set is perfect for the weekends when you want to look cute without trying. Add some platform sneakers and you’re good to go.
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