skin deep

Madonna’s First Skin-Care Line Uses a Magnet to Moisturize

Madonna. Photo: George Pimentel/WireImage

MDMA, meet MDNA: Madonna’s official skin-care line, previously only available in Japan. After three years, the brand will finally be available for purchase in the U.S. “It’s a line I can use every day. My children use it, my friends use it,” Madonna said of the line to WWD. Madonna’s dermatologist, Dr. Paul Jarrod Frank, is a consultant for the line.

Of course, the Material Girl’s line is a luxury line, with the focus being on technology (notably, aging or “anti-aging” was not mentioned). The most expensive item in the range, which will include an Onyx Black Beauty Roller, is a $600 magnetic face mask or “Rejuvenator Set.” The set contains a clay mask made from the thermal waters and fango clay of Montecatini, Italy, which is designed to be removed (not rinsed) from the skin with a magnet that pulls clay particles cleany off the skin. The magnet allegedly stimulates collagen production and elastin, without hurting skin. The line debuts at September 26, and good luck magnetic-masking on the plane.

Madonna’s New Skin-Care Line Uses a Magnet to Moisturize