self awareness

Okay, Now Goop Is Just Messing With Us


Goop, who has provided so many laughs over the years with their earnest, breathless recommendations of luxurious, ridiculous things like “vaginal steaming,” “$55 vaginal jade eggs,” “$15,o00 vibrators,” and “clean eating,” may have finally become so ridiculous that it’s becoming a self-aware parody of itself.

Currently, is peddling a bottle of Psychic Vampire Repellent from Paper Crane Apothecary, a $30 gem-infused protective mist, made from “a unique combination of sonically tuned gem elixirs.” Just spray it around your head to “safeguard your aura” and “banish bad vibes!” It’s a real product!

Okay, Goop. We get it: you’re in on the joke now. But also … does the spray work?

Okay, Now Goop Is Just Messing With Us