Proenza Schouler to Launch Sister Line

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Jack McCollough and Lazaro Hernandez. Photo: Andrew Toth/Getty Images

Proenza Schouler may have moved from New York to the couture runway schedule, but their latest announcement is significantly more accessible. WWD reports that Jack McCollough and Lazaro Hernandez’s brand plans to launch a “white label” in November.

While it’s not being called a diffusion line, it is comprised of more casual basics denim, and what WWD calls “more accessible, affordable options.” So … just don’t call it a diffusion line.

Proenza Schouler to Launch Sister Line