J.Crew may have gone through some changes lately, but they still believe in the power of cuffed jeans and a poppy lip stain. Today, the brand launches its new and improved beauty section. Once merely a handful of products, the section will now offer hundreds of products ranging from K-beauty sheet masks from Peach & Lily and Glow Recipe to highlighters from RMS Beauty. The brand’s longtime makeup artist Troi Ollivierre, who has been working on the catalogue since it used to be full of khakis, will also sell his own line of lipstick and lipstains.
Below, we’ve rounded up some of the best items offered. Put them in your shopping cart starting today.
Two Forms of Natural-Looking Shine
Backstage at J.Crew presentations, every model gets a light blending of RMS Beauty’s Living Luminizer highlighter for a natural glow. Pat this above your cheekbones and underneath the eyebrow using your fourth finger (it has the right pressure for blending) for that dewy J.Crew skin. Then use the coconut-based lip shine for a wash of pretty color.
Created by J.Crew makeup artist Troi Ollivierre, these lipsticks look just as good in real life as they do in the pages of a catalogue. They’re made in Italy, and are somehow lightweight, matte, and super-pigmented all at the same time. Ollivierre suggests tapping the color on using your finger so it looks like a worn-in stain.
A Rosy Lip Balm
An Otherworldly Face Mask
A Sheet Mask for People Who Hate Sheet Masks
As the founder of a Korean beauty start-up, Peach & Lily’s CEO Alicia Yoon has tested a lot of sheet masks. So when it came to formulating her own, she knew she didn’t want it to contain any not-so-good ingredients like alcohol, parabens, sulfates, or artificial fragrances. Her masks are particularly great for people with sensitive skin and those who think most sheet masks are too slimy.
A Lip-Specific Mask
They make sheet masks for your lips now, too. This one is made of rose water.
The Perfect Gifting Candle
A scented candle that looks nice and smells nice for under $15. Choose between sweet, spicy, or woodsy soy-based scents — this one, with patchouli and verbena, is woodsy.
A Heavy-Duty Lip Treatment
If you buy something through our links, New York may earn an affiliate commission.