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Camila Cabello Talks About a Comeback in Her First Beauty Ad

Camila Cabello.

Do you believe in a good comeback? Camila Cabello (and her hair do). The new face of L’Oréal Paris stars in an ad for the hair-repair line Elvive, themed around the importance of resilience and bouncing back (two key qualities for life and good hair).

Cabello, who knows something about a revival since leaving Fifth Harmony to have the No. 1 album in the U.S., says knowingly in a statement, “I think a comeback is defined as struggling through something and having the strength and resolution to push past it. For me, it was about taking chances, aiming high and believing that I was worth it. I can now finally hear everything my heart was telling me.”

Like her fellow comeback queen, Winona Ryder, Cabello will appear in a Roman Coppola ad during the Grammys. You can get a first look at her it and her lustrous hair here.

Camila Cabello Talks About a Comeback in Her First Beauty Ad