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Snoop Dogg’s Son Just Booked His First Modeling Campaign

Cordell Broadus.

It’s good to be the child of a ’90s icon. Cordell Broadus, the 20-year-old son of Snoop Dogg, has just landed his first modeling campaign with the luxury-goods company MCM, the New York Post reports.

Broadus got his start in the spotlight playing football for UCLA, where he also studied film. Now, he’s a fixture on the runways in Milan for Dolce & Gabbana and New York for Philipp Plein. Next month, he is expected to be featured in a campaign for Kenneth Cole. But modeling is just something he is doing for now.

“I want to be known as an entrepreneur first, and a filmmaker second,” Broadus told W last summer.

And he’s not slowing down. He’s currently the creative director of the streetwear company Joyrich, which is inspired, appropriately, by ’90s rappers. He’s also working on a short film for the British clothing company Kangol.

As far as his plan of attack, he outlined it to W: “Meet the bosses, get right to it, be good to everyone, and have a positive attitude.”

See MCM campaign below.

Snoop Dogg’s Son Just Booked His First Modeling Campaign