Nike’s Newest Concept Is for Female Sneakerheads

Die-hard sneaker fans go to extreme lengths to get their hands on limited-edition drops. But no amount of lining up or trawling the resale market will help if you happen to have small feet. Should you wear anything below a men’s size 6 (which is, significantly, a women’s size 8), it’s nearly impossible to find the really good stuff, unless you’re able to pursue releases in Asia, which often come in smaller sizes. Thankfully, Nike has finally realized that women are just as willing to spend money on sneakers as their male hypebeast counterparts.

The brand just announced Nike Unlaced, a new concept geared toward female sneakerheads who are as heavily invested in the next Virgil Abloh x Air Jordan I as any Mercer Street loiterer. Launching online on March 27 with physical locations to follow this summer, Unlaced will feature curated selections from creatives and stylists. Their first collaboration partner is street-style star Julia Sarr-Jamois.

In addition, the brand will offer highly coveted drops like the new Epic React Flyknit running shoe and the second iteration of The 1 Reimagined collection, which will come in saturated shades. The store will also offer same-day delivery, plus early access to the really limited-edition stuff.

Scroll ahead to check out some images from Nike’s event during Paris Fashion Week. If this is a preview of what the actual store will look like, it sounds like it’ll be a pretty cool new space.

Nike’s Newest Concept Is for Female Sneakerheads