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Sponsor Story
This is paid content produced for an advertiser by New York Brand Studio. The editorial staff of thecut.com did not play a role in its creation.
Sponsored By Kenneth Cole

How a Beauty Editor Layers Fragrances

Mar. 20, 2018

How a Beauty Editor Layers Fragrances

Unlike lipstick or nail color, perfume tends to feel like something we’re stuck with once we choose it. But with a unique new product debut, Kenneth Cole is looking to change the way we approach personal fragrance. Despite their titles, the brand’s new fragrance pillars – For Him and For Her – are designed to be gender-fluid, so you can swap or combine them based on your mood. What’s more, they’ll soon be offered as respective heroes within a set that comes with three personalization fragrances. These demi-elixirs are Serenity, Energy, and Intensity, and are formulated to complement and enhance both For Him and For Her, as well as each other.

By taking the guesswork out of mixing and matching, the set allows for both free experimentation and exponential combination possibilities. The result? Layering, the brand says, becomes simpler and more fun. Watch the video above to explore the lineup, and get exclusive fragrance insights from Senior Beauty Editor Ashley Weatherford.

Shop the Story

Kenneth Cole For Him

Kenneth Cole For Him

$85, Kenneth Cole

Shop Now
Kenneth Cole For Her

Kenneth Cole For Her

$85, Kenneth Cole

Shop Now

This is paid content produced for an advertiser by New York Brand Studio. The editorial staff of The Cut did not play a role in its creation.

Tags:

  • paid story
  • s kenneth cole
  • s fragrance
Layer Fragrances Like a Beauty Editor

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