Chanel has created its own Museum of Ice Cream. Except, replace ice cream with shades of pink and neon replicas of Coco Chanel. For four days in Los Angeles, they opened the Chanel Beauty House on Sunset Boulevard, with the goal of creating an immersive experience (like a bathtub filled with pearls) for beauty lovers to explore and share on Instagram. Why, you ask, is arguably the biggest name in fashion creating this house for the people? To celebrate the launch of their new Instagram page, @welovecoco, which reposts photos and videos from lovers of Chanel beauty in the U.S.
Chanel tapped actress Julia Goldani Telles for a short video exploring the house and the colors within. The Chanel Beauty House will be open until March 4 at 9169 Sunset Boulevard, Los Angeles, California. If you’re in L.A., reserve your spot online. If not, experience the house in the video above.