hashtag mood

Tired of Millennial Pink? Try Melodramatic Purple

Photo: Courtesy of the Vendors

In August, Lorde arrived to the MTV Video Music Awards red carpet wearing a pastel purple Monique Lhuillier gown with a billowy feather skirt. She was there to promote her most recent album, Melodrama, and her look perfectly complemented its message of post-breakup, pop moodiness.

The color she wore was particularly fitting, as purple occupies the fluid space between red and blue; anger and sadness; masculine and feminine. In a pastel lilac shade, this attitude translated as approachable — lighthearted, even. It’s a color that allows you to air your feelings out in public, without alienating yourself in the process. Since darker purples can be so serious (royalty, power, Gothic gloom), this one reads as girly and almost lovely, despite the earnest subject matter Lorde is trying to express. We’ll call it “melodramatic purple.”

For whatever reason, these days we feel inclined to label colors and hang on to them for dear life. First, there was millennial pink, which refused to go away. Then, it was Gen-Z yellow, which Man Repeller described as being a “bright, sobering respite from the barrage of over-saccharine bubblegum.” Melodramatic purple seems like an appropriate mixture of all of the above. All the feels. All the colors. In simple terms, it’s both sad and happy at the same time — a state of being I think a lot of people can relate to for spring 2018.

If you’re into melodramatic purple, the next step would be to wear it from head to toe. Commit to something, right? Below, we’ve culled the internet for clothes and accessories that best represent this “hashtag mood.”

BAGGU Small Canvas Circle Purse
Photo: Courtesy of the Vendor
BAGGU Small Canvas Circle Purse
Farrow Lena Wrap Dress
Soft Ballerina Pumps
Photo: Courtesy of the Vendor
Soft Ballerina Pumps
BLOUSE printed T-shirt
Free People Sleeves Like These Pullover
Photo: 18-02-13 chaneldeleongomez AM2 B2 benbrubaker W
Free People Sleeves Like These Pullover
J.Crew Belted satin coat
Photo: Courtesy of the Vendor
J.Crew Belted satin coat
BaubleBar Tassel Earrings
by the way. KENNEDY STRAPPY SURPLICE TOP
Photo: Courtesy of the Vendor
by the way. KENNEDY STRAPPY SURPLICE TOP
Vans Old Skool Sneakers
Double Breasted Suit Jacket
Photo: Courtesy of the Vendor
Double Breasted Suit Jacket
Cropped Suit Trousers
Steven Cocoa Tubular Sandals
Photo: Courtesy of the Vendor
Steven Cocoa Tubular Sandals
Baserange Mississippi stretch-velvet bodysuit
Photo: Courtesy of the Vendor
Baserange Mississippi stretch-velvet bodysuit
About Arianne sandals
Cotton Citizen VENICE CROP LONG SLEEVE
Photo: Courtesy of the Vendor
Cotton Citizen VENICE CROP LONG SLEEVE
Susan Alexandra Clem Bag
Cotton Citizen Melbourne Skirt
Photo: Courtesy of the Vendor
Cotton Citizen Melbourne Skirt
Yuul Yie Slingback Leather Pumps
Nike Air Force 1 Jester XX Sneaker
Photo: Courtesy of the Vendor
Nike Air Force 1 Jester XX Sneaker
Jeffrey Campbell Beaton Slides
Photo: Courtesy of the Vendor
Jeffrey Campbell Beaton Slides
Susana Monaco ASYMMETRICAL DRESS
Photo: Courtesy of the Vendor
Susana Monaco ASYMMETRICAL DRESS
Dr. Martens 1460 Pascal Boots
Photo: Courtesy of the Vendor
Dr. Martens 1460 Pascal Boots
For Love & Lemons Tarta Long Sleeve Mini Dress
Photo: Courtesy of the Vendor
For Love & Lemons Tarta Long Sleeve Mini Dress
MICHAEL MICHAEL KORS Mercer Leather Crossbody
Photo: Courtesy of the Vendor
MICHAEL MICHAEL KORS Mercer Leather Crossbody
Opening Ceremony LACE-UP BACK SWEATER
Photo: Courtesy of the Vendor
Opening Ceremony LACE-UP BACK SWEATER
M.I.H JEANS  Caron high-rise wide-leg cropped jeans
Photo: Courtesy of the Vendor
M.I.H JEANS Caron high-rise wide-leg cropped jeans
REDVALENTINO 3/4 length skirt
Photo: Courtesy of the Vendor
REDVALENTINO 3/4 length skirt
Pushbutton Denim jacket
Tibi Pleated Crop Top
Photo: Courtesy of the Vendor
Tibi Pleated Crop Top

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Tired of Millennial Pink? Try Melodramatic Purple