hashtag mood

Tired of Millennial Pink? Try Melodramatic Purple

Photo: Courtesy of the Vendors

In August, Lorde arrived to the MTV Video Music Awards red carpet wearing a pastel purple Monique Lhuillier gown with a billowy feather skirt. She was there to promote her most recent album, Melodrama, and her look perfectly complemented its message of post-breakup, pop moodiness.

The color she wore was particularly fitting, as purple occupies the fluid space between red and blue; anger and sadness; masculine and feminine. In a pastel lilac shade, this attitude translated as approachable — lighthearted, even. It’s a color that allows you to air your feelings out in public, without alienating yourself in the process. Since darker purples can be so serious (royalty, power, Gothic gloom), this one reads as girly and almost lovely, despite the earnest subject matter Lorde is trying to express. We’ll call it “melodramatic purple.”

For whatever reason, these days we feel inclined to label colors and hang on to them for dear life. First, there was millennial pink, which refused to go away. Then, it was Gen-Z yellow, which Man Repeller described as being a “bright, sobering respite from the barrage of over-saccharine bubblegum.” Melodramatic purple seems like an appropriate mixture of all of the above. All the feels. All the colors. In simple terms, it’s both sad and happy at the same time — a state of being I think a lot of people can relate to for spring 2018.

If you’re into melodramatic purple, the next step would be to wear it from head to toe. Commit to something, right? Below, we’ve culled the internet for clothes and accessories that best represent this “hashtag mood.”

BAGGU Small Canvas Circle Purse
Photo: Courtesy of the Vendor
BAGGU Small Canvas Circle Purse
$45 at Shopbop
Farrow Lena Wrap Dress
$44 at Need Supply
Soft Ballerina Pumps
Photo: Courtesy of the Vendor
Soft Ballerina Pumps
$48 at Topshop
BLOUSE printed T-shirt
$65 at Net-a-Porter
 Free People Sleeves Like These Pullover
Photo: 18-02-13 chaneldeleongomez AM2 B2 benbrubaker W
Free People Sleeves Like These Pullover
$78 at Shopbop
 J.Crew Belted satin coat
Photo: Courtesy of the Vendor
J.Crew Belted satin coat
$130 at Net-a-Porter
BaubleBar Tassel Earrings
$48 at Shopbop
by the way. KENNEDY STRAPPY SURPLICE TOP
Photo: Courtesy of the Vendor
by the way. KENNEDY STRAPPY SURPLICE TOP
$50 at Revolve
Vans Old Skool Sneakers
$55 at Zappos
Double Breasted Suit Jacket
Photo: Courtesy of the Vendor
Double Breasted Suit Jacket
$95 at Topshop
Cropped Suit Trousers
$58 at Topshop
Steven Cocoa Tubular Sandals
Photo: Courtesy of the Vendor
Steven Cocoa Tubular Sandals
$89 at Shopbop
 Baserange Mississippi stretch-velvet bodysuit
Photo: Courtesy of the Vendor
Baserange Mississippi stretch-velvet bodysuit
$160 at Net-a-Porter
Alessa Dress
$218 at Reformation
About Arianne sandals
$270 at Garmentory
Cotton Citizen VENICE CROP LONG SLEEVE
Photo: Courtesy of the Vendor
Cotton Citizen VENICE CROP LONG SLEEVE
$90 at Revolve
Susan Alexandra Clem Bag
$275 at Moda Operandi
Cotton Citizen Melbourne Skirt
Photo: Courtesy of the Vendor
Cotton Citizen Melbourne Skirt
$125 at Forward
Yuul Yie Slingback Leather Pumps
$295 at Moda Operandi
Nike Air Force 1 Jester XX Sneaker
Photo: Courtesy of the Vendor
Nike Air Force 1 Jester XX Sneaker
$130 at Nordstrom
Jeffrey Campbell Beaton Slides
Photo: Courtesy of the Vendor
Jeffrey Campbell Beaton Slides
$140 at Shopbop
Susana Monaco ASYMMETRICAL DRESS
Photo: Courtesy of the Vendor
Susana Monaco ASYMMETRICAL DRESS
$207 at Revolve
 Dr. Martens 1460 Pascal Boots
Photo: Courtesy of the Vendor
Dr. Martens 1460 Pascal Boots
$140 at Shopbop
For Love & Lemons Tarta Long Sleeve Mini Dress
Photo: Courtesy of the Vendor
For Love & Lemons Tarta Long Sleeve Mini Dress
$235 at Shopbop
MICHAEL MICHAEL KORS Mercer Leather Crossbody
Photo: Courtesy of the Vendor
MICHAEL MICHAEL KORS Mercer Leather Crossbody
$248 at Michael Kors
Opening Ceremony LACE-UP BACK SWEATER
Photo: Courtesy of the Vendor
Opening Ceremony LACE-UP BACK SWEATER
$265 at Opening Ceremony
M.I.H JEANS  Caron high-rise wide-leg cropped jeans
Photo: Courtesy of the Vendor
M.I.H JEANS Caron high-rise wide-leg cropped jeans
$277 at Matches Fashion
REDVALENTINO 3/4 length skirt
Photo: Courtesy of the Vendor
REDVALENTINO 3/4 length skirt
$294 at Yoox
Pushbutton Denim jacket
$335 at Net-a-Porter
Tibi Pleated Crop Top
Photo: Courtesy of the Vendor
Tibi Pleated Crop Top
$495 at Nordstrom

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Tired of Millennial Pink? Try Melodramatic Purple