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gallery
Updated on April 11, 2018

See Spring 2018’s Best Fashion Ads

By Leora Herman

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It might be frigid outside today in New York City, but in the world of fashion advertising, warmer climes await. The spring 2018 ads are starting to hit the market, and they range from whimsical to nostalgic. Gucci commissioned artist Ignasi Monreal to create a fantasy world in which models perch on top of planet Earth and fly above the clouds. Versace paid homage to its late founder by shooting his favorite ’90s supermodels in his most beloved looks, which were updated for the spring 2018 collection. And Coach shot models wearing its Keith Haring–inspired collection all over Manhattan.

Click through our slideshow to see the best spring 2018 campaigns, including Alberta Ferretti, Jacquemus, and Proenza Schouler, and keep checking back as we add more to the list.

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Alberta Ferretti   Photographer: Mario Sorrenti Model: Vittoria Ceretti
Alberta Ferretti Photographer: Mario Sorrenti Models: Vittoria Ceretti and Cara Taylor
Alberta Ferretti Photographer: Mario Sorrenti Models: Vittoria Ceretti, Cara Taylor and Binx Walton
Proenza Schouler Photographer: Tyrone Lebon Model: Mariacarla Boscono
Proenza Schouler Photographer: Tyrone Lebon Model: Mariacarla Boscono
Versace Photographer: Steven Meisel Model: Christy Turlington
Versace Photographer: Steven Meisel Model: Naomi Campbell
Versace Photographer: Steven Meisel  Model: Kaia Gerber
Gucci Artwork: Ignasi Monreal
Gucci Artwork: Ignasi Monreal
Gucci Artwork: Ignasi Monreal
Gucci Artwork: Ignasi Monreal
Jacquemus Photographer: David Luraschi
Coach Photographer: Steven Meisel
Coach Photographer: Steven Meisel
Dior Photographer: Patrick Demarchelier Model: Sasha Pivovarova
Dior Photographer: Patrick Demarchelier Model: Sasha Pivovarova
Rene Caovilla Photographer: Giampaolo Sgura Model: Giulia Maenza
Rene Caovilla Photographer: Giampaolo Sgura Model: Giulia Maenza
Marni Photographer: Jamie Hawkesworth
Marni Photographer: Jamie Hawkesworth
Topshop Photographer: Theo Wenner Models: Cara Taylor and Dorit Revelis
Topshop Photographer: Theo Wenner Model: Dorit Revelis
Dundas Photographer: Giovanni Bianco Model: Sara Sampaio
Mark Cross Photographer: Patrick Demarchelier Model: Grace Hartzel Photo: Patrick Demarchelier/2016 Patrick Demarchelier
Roberto Cavalli Photographer: Zoe Ghertner Model: Birgit Kos
Emporio Armani Photographers: Ben Weller, Mark Peckmezian and Pawel Pysz
Emporio Armani Photographers: Ben Weller, Mark Peckmezian and Pawel Pysz
Emporio Armani Photographers: Ben Weller, Mark Peckmezian and Pawel Pysz
Stuart Weitzman Photographer: Mario Testino Models: Gigi Hadid, Kate Moss, and Jordan Barrett
Stuart Weitzman Photographer: Mario Testino Models: Gigi Hadid and Kate Moss
Marc Jacobs Photographer: Steven Meisel Models: Sophie Martynova, Lea Julian, Remington Williams, Aube Jolicoeur Cristina Piccone, Fra... Marc Jacobs Photographer: Steven Meisel Models: Sophie Martynova, Lea Julian, Remington Williams, Aube Jolicoeur Cristina Piccone, Fran Summers, and Sveta Black 
Givenchy Photographer: Steven Meisel Models: Ansley Gulielmi, Felice Noordhoff, Roos van Elk, Hamid Amar Khodja, and Piero Mendez
ASH Photographer: Angelo Pennetta Model: Camille Rowe
Kate Spade Photographer: Inez and Vinoodh Model: Margaret Qualley
Guess Model: Amanda Cerny
Guess Model: Jennifer Lopez
Ivy Park  
Ivy Park 
DROMe Photographer: Hanna Moon
L.K. Bennett 
L.K. Bennett 
Reebok Photographer: Atiba Jefferson Model: Ariana Grande
Reebok Photographer: Atiba Jefferson Model: Gigi Hadid
Cushnie et Ochs Photographer: Sophie Elgort Model: Gizele Oliveira
Diesel Photgraphers: Florence & Nicholas
Diesel Photographers: Florence & Nicholas
Isabel Marant Photographer: Juergen Teller Model: Anna Ewers
Isabel Marant Photographer: Juergen Teller Model: Luc Defont
Ugg Photographer: Frederic Auerbach  Models: Frankie Horn, Gabrielle La Cascio, Daniel Hivner, haden McKenna, Valerie von Sobel, Cheye... Ugg Photographer: Frederic Auerbach  Models: Frankie Horn, Gabrielle La Cascio, Daniel Hivner, haden McKenna, Valerie von Sobel, Cheyenne Keuben, Kent Twitchell, Zackery Michael, Lola McDonnel, Fletcher Shears, Wyatt Shears, and Ari Fitz 
Ugg  Photographer: Frederic Auerbach Models: Ayden, Sadie, and Paige
Seafolly Model: Toni Garrn
Roger Vivier Photographer: Sonia Sieff Model: Ana Girardot
Roger Vivier Photographer: Sonia Sieff Model: Ana Girardot
Erika Cavallini Photographer: Kacper Kasprzyk Model: Veronika Kunz
Pomellato Photographer: Peter Lindbergh Model: Chiara Ferragni  Photo: PETER LINDBERGH/Peter Lindbergh
Missoni Photographer: Harley Weir Model: Kendall Jenner
Missoni Photographer: Harley Weir Model: Kendall Jenner
Arthur Arbesser Photographer: Driu and Tiago Model: Helena Severin
MSGM Photographer: Alasdair McLellan Models: Roberto Rossellini and Assa Baradji 
COS Photographer: Karim Sadli Model: Max Barczak
JOSEPH Photographer: Bibi Cornejo Borthwick
Longchamp Photographer: Angelo Pennetta Model: Freja Beha Erichsen
Theory Photographer: Oliver Hadlee Pearch
Theory Photographer: Oliver Hadlee Pearch
Fabiana Filippi  Photographer: Bruno Barbazan Models: Adela Stenberg and Kirstin Liljegren
Bally Photographer: Colin Dodgson Models: Charlee Fraser and Marc-Andre Turgeon
KENZO Models: Jessica Henwick, Kiko Mizuhara, Alex Zhang Hungtai and Karen O
KENZO Model: Jessica Henwick
Oscar de la Renta Photographer: Tim Walker Model:  Mariacarla Boscono
Oscar de la Renta Photographer: Tim Walker Model: Duckie Thot
J Brand Photographer: Magnus Unnar Model: Elsa Hosk
J Brand Photographer: Magnus Unnar Models: Tom Daly, Elsa Hosk, Brett Robinson and Jacquelyn Jablonski
Fleur Du Mal Photographer: Remy Lagrange Model: Frances Coombe
Acne  Photographer: Talia Chetrit Model: Juliette Lewis
Milly  Photographer: Ben Rayner Photo: BEN RAYNER 2017
Milly Photographer: Ben Rayner
Milly Photographer: Ben Rayner
Nordstrom Photographer: Zoe Ghertner Models: Cassandra Bickman and Jennifer Bickman Photo: Zoe Ghertner/Image courtesy of NORDSTROM,... Nordstrom Photographer: Zoe Ghertner Models: Cassandra Bickman and Jennifer Bickman Photo: Zoe Ghertner/Image courtesy of NORDSTROM, Inc
Nordstrom Photographer: Zoe Ghertner Model: Nicole Antonia Photo: Zoe Ghertner/Image courtesy of NORDSTROM, Inc
Jennifer Fisher Model: Jennifer Fisher
Jennifer Fisher Model: Jennifer Fisher
Christopher Kane Photographer: Alasdair McLellan Model: Kiki Willems
JW Anderson Creative Direction: M/M (Paris)
Raf Simons Photographer: Willy Vanderperre Model: Luca Lemaire
Vince Photographer: Julia Noni Models: Marte Mei van Haaster and Tandi Reason Dahl
Vera Wang Photographer: Patrick Demarchelier Model: Freja Beha Erichsen
A.L.C. Photographer: Ungano and Agriodimas Model: Steffy Argelich 
Sonia Rykiel Photographer: Zoe Ghertner
Sandro Paris Photographer: Karim Sadli  Model: Rianne Van Rompaey
Sandro Paris Photographer: Karim Sadli 
Frye Photographer: Gregory Harris Models: Brothers Osborne
Pinko Photographer: Angelo Pennetta Model: Barbara Palvin
K-Swiss Models: DNCE (Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless)
Equipment Model: Mariacarla Boscono
Equipment Model: Mariacarla Boscono
Joe's  Photographer: Daniel Jackson Model: Taylor Hill
Marc Fisher LTD Photographer: David Roemer Model: Martha Hunt
Adeam Photographer: Emma Summerton Models: Peyton Knight and Yuka Mannami
Maje Photographer: Mark Peckmezian Model: Yasmin Wijnaldum
Maje Photographer: Thurstan Redding Model: Yasmin Wijnaldum
Miss Sixty Photographer: Ezra Petronio Model: Elizabeth Sulcer Photo: Ezra Petronio/Ezra Petronio
Ramy Brook Photographer: Sebastian Faena Model: Martha Hunt
Loewe Photographer: Steven Meisel Model: Stella Tennant
Loewe Photographer: Steven Meisel Models: Stella Tennant and Elise Crombez
Chanel Model: Kaia Gerber Photo: Charlotte ANDRE
Brunello Cucinelli  Photo: Alistair Taylor-Young
Brunello Cucinelli  Photo: Alistair Taylor-Young
Brunello Cucinelli  Photo: Alistair Taylor-Young
Paco Rabanne Photographers: Scheltens & Abbenes Model: Londone Myers
Paco Rabanne Photographers: Scheltens & Abbenes Model: London Myers
Eugenia Kim 
Just Cavalli Photographer: Olivier Zahm Models: Avery Tharp and Ahn Jae-Hyun
Current/Elliot Photographer:  Jordan Barrett  Model: Gray Sorrenti
Current/Elliot Photographer:  Jordan Barrett  Models: Gray Sorrenti and Lameka Fox
Cartier 2018 Director: Seb Edwards Model: Jake Gyllenhaal
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  • spring campaigns 2018
  • spring fashion
  • ad campaigns
  • gucci
  • versace
  • alberta ferretti
  • proenza schouler
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