Exclusive: Watch How Soho’s Gucci Wall Gets Painted

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If you’ve ever fancied brunch at Saint Ambrose in Soho or waited in line at Supreme on a Sunday, you’ve probably caught a glimpse of the Gucci Art Wall. It’s a massive mural in the heart of the neighborhood depicting Gucci’s latest creative enterprise. Right now, it depicts a group of Gucci-fied hippies rallying together in shades of gray — a painted rendition of an image from the brand’s pre-fall 2018 ad campaign, which was inspired by the spirit of the youth protests in 1968 in Paris. Colossal, the company that painted it, said they’d never depicted that many faces in a mural before.

In addition to promoting Gucci’s pre-fall collection, the mural advertises the brand-new store at 63 Wooster street, several blocks away. Watch the exclusive video above to see the mural get hand-painted. It’s like ASMR, but with Gucci.

Exclusive: Watch How Soho’s Gucci Wall Gets Painted