• Intelligencer
  • The Cut
  • Vulture
  • The Strategist
  • Curbed
  • Grub Street
  • Subscribe to the Magazine Give a Gift Subscription Buy Back Issues Current Issue Contents
    Subscribe to New York Magazine
  • Subscribe
  • Profile
    Sign Out
The Cut
  • Style
  • Self
  • Culture
  • Power
Style
  • Fashion
  • Beauty
  • Shopping
  • Design Hunting
  • New York Weddings
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
Self
  • Health & Wellness
  • Motherhood
  • Advice
  • Sex & Relationships
  • Science of Us
  • Horoscopes
  • Ask Polly
Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
More
  • Latest Stories
  • Video
  • About Us
  • The Cut Shop
  • nymag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
May 7, 2018

Exclusive: ASAP Rocky, Jared Leto, and Petra Collins Pose for Polaroids at Gucci's New Soho Store

By Emilia Petrarca Photographs by Quil Lemons and Myles Loftin

Share

  • Share
  • Tweet
  • Pin It
Photo: Myles Loftin

On Saturday night, Gucci reminded Soho of its glory days.For the opening of its first-ever store in Soho — a massive, 10,000 square-foot space at 63 Wooster — the brand honored the neighborhood’s roots, inviting the artists, musicians, and tastemakers who once ruled the streets to mingle with new kids on the block. The Odeon, a forever favorite among the downtown fashion set, catered the event. And Andy Warhol’s Interview Magazine, which is still based in Soho, reprinted copies of its December 1985 Music Issue as a limited-edition party favor.

Gucci creative director Alessandro Michele has a knack for blending vintage with modern, and this new space is no different. In addition to housing an interactive LED wall, 3-D video displays, and new DIY technology, the store’s soundtrack is also curated by John “Jellybean” Benitez, a fixture of the New York City club culture during the 1980s, and producer of some of Madonna’s early works. On top of that, Gucci Wooster will be the first to preview the brand’s new Dapper Dan collection two months prior to other locations.

Michele himself arrived on Saturday night in his now-signature Yankees cap, flanked by his longtime friend and muse Jared Leto. Big names like Rihanna, ASAP Rocky, Bria Vinaite, and Petra Collins were also in attendance, as well as young fans like photographers Myles Loftin and Quil Lemons, who was stressed out about finals week (he’s a student at the New School).

In partnership with Parsons, Gucci selected Lemons and Loftin, who are both photography students, to capture the party using 35mm film and Polaroids, casting guests in a colorful, retro light. See their best images below.

View
1 / 21 Photos
Photo: Quil Lemons
Photo: Quil Lemons
Photo: Myles Loftin
Photo: Quil Lemons
Photo: Myles Loftin
Photo: Myles Loftin
Photo: Myles Loftin
Photo: Myles Loftin
Photo: Myles Loftin
Photo: Quil Lemons
Photo: Myles Loftin
Photo: Myles Loftin
Photo: Myles Loftin
Photo: Quil Lemons
Photo: Quil Lemons
Photo: Quil Lemons
Photo: Quil Lemons
Photo: Quil Lemons
Photo: Myles Loftin
Photo: Quil Lemons
Photo: Myles Loftin
1 / 21

Tags:

  • image gallery
  • gallery

Production Credits

  • Photography by Quil Lemons and Myles Loftin

More Galleries

in memoriam Dec. 30, 2020
30 Incredible Fashion Moments From Pierre Cardin  Remembering a creative visionary. 
By Andrew Nguyen
rest in power Dec. 23, 2020
A Photo Memorial for an Iconic Model  She passed away suddenly at the age of 50 this week. 
campaign trail Nov. 18, 2020
‘Tis the Season for New Fashion Ads  See the best ones from Gucci, Prada, Versace, and more. 
By Emily Burns
nyfw spring 2021 Oct. 26, 2020
How a Great Collection Comes Alive  Christopher John Rogers launched its first-ever online shop, along with a new campaign. 
By Andrew Nguyen
campaign trail Sept. 24, 2020
See the Fashion Campaigns for Fall 2020  From Prada, Michael Kors, Celine, Louis Vuitton, and more. 
By Andrew Nguyen
nyfw spring 2021 Sept. 22, 2020
See the Coach Spring 2021 Collection  Worn by Megan Thee Stallion, Kate Moss, Cole Sprouse, and more. 
By Andrew Nguyen
fashion Sept. 16, 2020
The Stunning Awkwardness of Face Masks on the Red Carpet  Celebrities tried to make the best of a strange situation at the 2020 Venice Film Festival. 
one word one shot Sept. 15, 2020
72 Designers on Their Spring/Summer Inspirations  Just in time for Fashion Week. 
By the Cut
red carpet Sept. 8, 2020
This Red Carpet Was Totally Surreal  But also amazing. See all the looks at the Venice Film Festival. 
By Emilia Petrarca and Andrew Nguyen
in memoriam Aug. 31, 2020
Remembering Chadwick Boseman on the Red Carpet  His style was bold, risk-taking, and always impeccable. 
the wedding files Aug. 21, 2020
The Design-Minded Couple Who Didn’t Want to Try Too Hard  The bride got a wonderful surprise the morning of her wedding. 
By Kaitlin Menza
the wedding files Aug. 14, 2020
A Costa Rica Wedding During the Rainy Season  Thunder roared during the toasts. 
By Kaitlin Menza
the wedding files Aug. 7, 2020
A San Francisco Wedding at a Big, Empty Pier  The bride changed into crushed-velvet pants for the disco-infused reception. 
By Kaitlin Menza
the wedding files July 31, 2020
An Elopement Among the Lupines in Iceland  The late afternoon was spent snapping photos near waterfalls and black beaches. 
By Kaitlin Menza
the wedding files July 24, 2020
A Pennsylvania Potluck for 280 People  “I looked at her for the first time and had this feeling like, You. I know you.” 
By Kaitlin Menza
milan fashion week July 22, 2020
Behind the Scenes at Gucci’s Virtual Show  Instead of models, members of the design team sported the eccentric collection. 
By Andrew Nguyen
the wedding files July 17, 2020
A Dance Party Under Puerto Rican Palm Trees  Bad Bunny blasted and pitorro flowed. 
By Kaitlin Menza
the wedding files July 10, 2020
A Zoom Wedding Only Two Digital Creatives Could Produce  The couple coordinated multiple video segments, breakout rooms, and a dance party. 
By Kaitlin Menza
the wedding files July 3, 2020
The Anti-Spectacle Wedding That Turned Into a Spectacle  Brooklyn Bridge Park was the site of their first date, proposal, and wedding. 
By Kaitlin Menza
the wedding files June 26, 2020
A Night at the Philadelphia Museum of Art  The flowers were specially treated to protect the masterpieces. 
By Kaitlin Menza
  • Style
  • Self
  • Culture
  • Power
  • Newsletters
  • About Us
  • Contact
  • Help
  • We’re Hiring
  • Press
  • Trademark
  • Privacy
  • Terms
  • Ad Choices
  • Do Not Sell My Info
The Cut is a Vox Media Network. © 2021 Vox Media, LLC. All rights reserved.