in her shoes

The Sneaker-Wearing Chef Who Wants You to Try Asian Soups

Cat Yeh, pictured with her dog Rice, wears Frye sneakers. Photo: Victoria Stevens

In Her Shoes is a column about what real women wear when they need to get things done.

Start-up life is always an adventure which is why Cat Yeh makes it a point to be pulled together and comfortable. As the chief culinary officer of Nomz, an Asian soup-delivery service, Yeh does everything from recipe development to meeting with investors to even playing food courier. Her days are unpredictable, so she makes it a point to present herself much like how she wants the company to be perceived: honest, minimal, and creative.

After growing up in Taiwan, Yeh moved to New York City to attend The New School. After graduating with a food studies degree, she went on to the French Culinary Institute. Yeh began her career as a chef and recipe developer for the likes of Baohaus (Eddie Huang’s Taiwanese snack shop), Ippudo Ramen and Bon Appétit before joining Nomz last year. The Cut caught up with her in between her many errands, where she talked about her favorite sneakers, her love of menswear and why she dresses like it’s Monday, every day.

Yeh wears Frye sneakers. Photo: Victoria Stevens

On shoes for start-up life: It’s essential for my daily footwear to be comfortable and versatile because I never know what could be thrown at me! I typically have a small selection of comfortable sneakers that I like to rotate — they’re all simple and minimal. One of my favorite brands is THEY NY and I find that it’s the perfect way to go from office to a dinner with friends. My other go-to are Adidas’ NMD sock sneakers. Since they don’t have shoelaces, I can pull them on plus they’re waterproof — ideal for the weather and road conditions of NYC!

Shop Simple Sneakers

Topshop Cookie Low Top Sneaker
$40 at Nordstrom
Greats Royale
$169 at Greats
They New York Two Tone Low Sneakers
Photo: 18-03-14 Accessories AM2 B1 toddmaughan W
They New York Two Tone Low Sneakers
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Adidas by Raf Simons Stan Smith Sneaker
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On big meetings: Since becoming a co-founder of a food start-up, every day is a big day — even if the only person I see is my partner Tony. But I do try to tailor my outfits to be appropriate to the occasion. When I’m talking to potential investors, I’ll wear a button up with pants and white sneakers. If I’m speaking with ingredient and supply purveyors or commercial kitchen owners, I tend to go more workwear like joggers with a T-shirt or sweatshirt.

On her aesthetic: I really love menswear, be it shoes or suiting. My favorite suits are from HVRMINN. I’d typically pair them with Grenson’s monk straps or their Chelsea boots. Sometimes I’ll add sneakers to keep it fun and casual.

On how her Monday outfit is her go-to: My girlfriend is the designer at Hemsmith and makes the most comfortable pants called the Lenox joggers. I literally wear these almost everyday. They are not only super comfortable, but they’re beautifully designed and have elevated details so they look slim and stylish. I add a simple pullover from Muji or COS and my trusty sneakers.

Shop Stylish Joggers

TROUVÉ Striped Jogger Pants
$79 at Nordstrom
TROUVÉ Stretch Crepe Jogger Pants
$79 at Nordstrom
ATM Anthony Thomas Melillo Woven Jogger
$275 at Revolve
Hemsmith Lenox Joggers
Photo: Ingmar Chen
Hemsmith Lenox Joggers
$135 at Hemsmith

On going out after work: Usually whatever I leave my house wearing is what I am stuck with. If I do have plans, I don’t typically swap shoes unless I was working in the kitchens all day. On days when I have a casual dinner with friends, I tend to like sneakers along with a Saturdays pop-over white shirt and simple Levi’s jeans. If it’s something more formal like a date-night at a nicer restaurant or a special event, then I do a suit.

Shop the Story

Frye Ivy Low Lace Sneakers
$198 at Frye

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The Sneaker-Wearing Chef Who Wants You to Try Asian Soups