celebrity cosmetics

Lady Gaga Is Launching a Makeup Brand

Lady Gaga. Photo: Axelle/Bauer-Griffin/FilmMagic

Lady Gaga is a makeup chameleon — from her over-the-top The Fame Monster era to her toned-down (slightly) Joanne phase, she’s pulled off every look under the sun. And now, she’s applying all that knowledge to a beauty brand.

As Allure reported, Gaga’s company Ate My Heart, Inc. filed to trademark “Haus Beauty” in February. In addition to the litany of cosmetics and skin-care products, she plans to sells perfume, self-tanner, and body lotions. Gaga has not commented yet on the line, but has been using Haus-themed hashtags on Instagrams of her makeup for months.

It’ll be her first line, but is hardly her first foray into the beauty industry. She made a fragrance with Coty in 2012, Lady Gaga Fame, and collaborated with M.A.C for their Viva Glam campaign. May she find as much success as Rihanna did with Fenty.

Lady Gaga Is Launching a Makeup Brand