the newness

L’Oréal Paris Is Launching New Concealers

Photo: Courtesy of the Retailer

Here’s a new concealer you can find at the drugstore: L’Oréal’s new True Match Super-Blendable Multi-Use Concealer pen. It’s full coverage that allegedly won’t budge or fade throughout the day making it a good pick to try out for anyone with hyper-pigmentation, bumps, or an uneven skin tone.

If you’re one of the lucky few who only need Glossier-level protection, the concealer can be sheered out with some extra blending or if it’s mixed with a lightweight moisturizer. If covering up shadows and sleeplessness are your main concern, you’ll be delighted to hear the concealer is infused with a serum of haloxyl and glycerin, both of which purportedly work to hydrate skin and brighten, camouflage, and smooth the appearance of the under-eye area while also de-puffing it.

The pen is topped with a sponge applicator, similar to Maybelline’s Instant Age Rewind pen, which can target smaller areas of the face and blend the product into the skin or foundation. Of course, sponges aren’t everyone’s cup of tea so, as one reviewer resolved to do, you could just take off the sponge part when applying the product. Up to you!

The concealer comes in 14 shades, and while the pen prevents you from mixing them on your hand or on a makeup pan, you can dot on different shades to highlight, contour, and create a custom shade.

The True Match concealers are available now at Ulta Beauty.

True Match Super-Blendable Multi-Use Concealer in Fair W1-2
$13 at Ulta Beauty
True Match Super-Blendable Multi-Use Concealer in Medium N5-6
$13 at Ulta Beauty
True Match Super-Blendable Multi-Use Concealer in Deep C9-10
$13 at Ulta Beauty

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L’Oréal Paris Is Launching New Concealers