When you’ve recently become Tiffany & Co.’s artistic director, throwing a party takes on a whole new meaning. On Thursday night, Reed Krakoff, the brains behind the brand’s playful Everyday Objects collection, celebrated his first jewelry line for the brand by transforming the Fifth Avenue flagship store into an Instagram-ready spectacular.
Since the jewelry is called “Paper Flowers”, it was only fitting that the space was completely filled with them — along with plenty of fragrant real ones, too. The décor also featured iconic New York City symbols reimagined in Tiffany blue, including a taxi parking meter, a subway car (filled with guests taking selfies), and a taxi exploding with tulips and hydrangeas.
Plenty of celebrities turned out to celebrate. Zendaya wore a dramatic puff sleeve Dice Kayek Couture dress that called to mind both Jackie O and Audrey Hepburn. Hailey Baldwin opted for a shiny strapless Ellery number. And the new face of the brand, Elle Fanning, chose a dreamy Giambattista Valli Haute Couture gown.
Capping the night was a performance by A$AP Ferg, who is also featured in Tiffany’s latest ad campaign alongside Fanning. The two partnered up on a whimsical, modern day spin on “Moon River,” the theme from Breakfast at Tiffany’s. Fanning supplied the vocals, which included a remix by A$AP Ferg, while Maddie Ziegler popped up for a dance routine. Watch the video below and scroll on to see photos of Kendall Jenner, Sarah Paulson, Michelle Williams, and more.