While New Yorkers swelter in the July heat, fashion advertisers are already looking ahead to cooler temperatures. Fall 2018 ads are starting to hit the market, and they range from opulent to absurdist.
Dior models posed on Parisian streets in newsboy caps and plaid pleated skirts, while Loewe models read copies of Madame Bovary and Wuthering Heights. Gucci went for mundane excess: models wearing florals and lace, lounging in a beautiful home, surrounded by stacked dishes and walls covered in oil paintings. And for Miu Miu, Elle Fanning, Adwoa Aboah, and Georgia May Jagger were photographed by Alasdair McLellan.
Actress Margaret Qualley was photographed by Inez and Vinoodh for Kate Spade. The campaign celebrated everyday victories by accentuating black-and-white photos with a bright bag. Over at Escada, the brand tapped German photographer Horst Diekgerdes to shoot model Amber Valletta in colorful tweed ensembles.
Scroll through our gallery to see the latest fall 2018 fashion campaigns, and keep checking back as we add more to the list.