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gallery
Updated on July 24, 2018

See the Newest Ad Campaigns for Fall

By Aubri Juhasz

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Photo: Photo: David Sims/Longchamp

While New Yorkers swelter in the July heat, fashion advertisers are already looking ahead to cooler temperatures. Fall 2018 ads are starting to hit the market, and they range from opulent to absurdist.

Dior models posed on Parisian streets in newsboy caps and plaid pleated skirts, while Gucci went for mundane excess: models wearing florals and lace, lounging in a beautiful home, surrounded by stacked dishes and walls covered in oil paintings.

For Salvatore Ferragamo’s campaign, Harley Weir photographed models draped in capes and leather coats and accessorized with signature Ferragamo shoes, boots, and accessories. Over at Versace, the brand unveiled their collection composed of garments in a black-and-white checkerboard print.

For Prada’s campaign, Willy Vanderperre photographed Sarah Paulson and Amanda Murphy in a dreamscape set on Las Vegas’ famous Sunset Strip. He also photographed Calvin Klein’s 205W39NYC campaign, which was shot in Utah, but looks more like outer space. The models, dressed in knit ski masks and oversize sunglasses, take on the qualities of high-fashion aliens.

Scroll through our gallery to see the latest fall 2018 fashion campaigns, and keep checking back as we add more to the list.

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1 / 209 Photos
Dior Photo: Pamela Hanson
Dior Photo: Pamela Hanson
Dior Photo: Pamela Hanson
Dior Photo: Pamela Hanson
Gucci Photo: Glen Luchford
Gucci Photo: Glen Luchford
Gucci Photo: Glen Luchford
Gucci Photo: Glen Luchford
Loewe Photo: Steven Meisel
Loewe Photo: Steven Meisel
Loewe Photo: Steven Meisel
Loewe Photo: Steven Meisel
Loewe Photo: Steven Meisel
Loewe Photo: Steven Meisel
Miu Miu Photo: Alasdair McLellan
Miu Miu Photo: Alasdair McLellan
Miu Miu Photo: Alasdair McLellan
Miu Miu Photo: Alasdair McLellan
Givenchy Photo: Steven Meisel
Givenchy Photo: Steven Meisel
Givenchy Photo: Steven Meisel
Moncler Photo: Craig McDean
Moncler Photo: Craig McDean
Moncler Photo: Craig McDean
Jil Sander Photo: Donata Wenders
Jil Sanders Photo: Donata Wenders
Jil Sanders Photo: Donata Wenders
Jacquemus Photo: David Luraschi
DROMe Photo: Hanna Moon
DROMe Photo: Hanna Moon
DROMe Photo: Hanna Moon
Bally Photo: Colin Dodgson
Bally Photo: Colin Dodgson
Bally Photo: Colin Dodgson
Kate Spade Photo: Inez and Vinoodh
Kate Spade Photo: Inez and Vinoodh
Kate Spade Photo: Inez and Vinoodh
Escada Photo: Horst Diekgerdes
Escada Photo: Horst Diekgerdes
Escada Photo: Horst Diekgerdes
Prada Photo: Willy Vanderperre
Prada Photo: Willy Vanderperre
Prada Photo: Willy Vanderperre
Tumi Photo: Ruven Afanador
Tumi Photo: Ruven Afanador
Tumi Photo: Ruven Afanador
Tumi Photo: Ruven Afanador
Mackage Photo: David Picard
Mackage Photo: David Picard
Mackage Photo: David Picard
Mackage Photo: David Picard
Fendi Photo: Karl Lagerfeld
Fendi Photo: Karl Lagerfeld
Fendi Photo: Karl Lagerfeld
Versace Photo: Hanna Moon
Versace Photo: Hanna Moon
Versace Photo: Hanna Moon
ASH Photo: Fred Meylar
ASH Photo: Fred Meylar
ASH Photo: Fred Meylar
Agnona Photo: Ezra Petronio
Agnona Photo: Ezra Petronio
A.L.C. Photo: Amy Arbus
A.L.C. Photo: Amy Arbus
A.L.C. Photo: Amy Arbus
Ulla Johnson Photo: Yelena Yemchuk
Ulla Johnson Photo: Yelena Yemchuk
Salvatore Ferragamo Photo: Harley Weir
Salvatore Ferragamo Photo: Harley Weir
Salvatore Ferragamo Photo: Harley Weir
Pringle of Scotland Photo: Harley Weir
Pringle of Scotland Photo: Harley Weir
Pringle of Scotland Photo: Harley Weir
Pinko Photo: Simone Falchetta
Pinko Photo: Simone Falchetta
Pinko Photo: Simone Falchetta
Frame Photo: Erik Torstensson
Frame Photo: Erik Torstensson
Frame Photo: Erik Torstensson
Frame Photo: Erik Torstensson
Chloé Photo: Steven Meisel
Chloé Photo: Steven Meisel
Chloé Photo: Steven Meisel
Calvin Klein 205W39NYC Photo: Willy Vanderperre
Calvin Klein 205W39NYC Photo: Willy Vanderperre
Calvin Klein 205W39NYC Photo: Willy Vanderperre
Calvin Klein 205W39NYC Photo: Willy Vanderperre
J Brand Photo: Magnus Unnar
J Brand Photo: Magnus Unnar
J Brand Photo: Magnus Unnar
Gucci Photo: Petra Collins
Gucci Photo: Petra Collins
Gucci Photo: Petra Collins
Gucci Photo: Petra Collins
Missoni Photo: Harley Weir
Missoni Photo: Harley Weir
Missoni Photo: Harley Weir
Woolrich Photo: Jack Davidson
Woolrich Photo: Jack Davidson
Woolrich Photo: Jack Davidson
Opening Ceremony Photo: Oscar Ouk
Opening Ceremony Photo: Oscar Ouk
Opening Ceremony Photo: Oscar Ouk
Longchamp Photo: David Sims
Longchamp Photo: David Sims
JW Anderson Photo: Julie Greve
JW Anderson Photo: Yelena Beletskaya
JW Anderson Photo: Simons Finnerty
Carolina Herrera Photo: David Sims
Erdem Photo: Sam Rock
Betsey Johnson Photo: Courtesy of Betsey Johnson.
Betsey Johnson Photo: Courtesy of Betsey Johnson.
Proenza Schouler Photo: Zoe Ghertner
Proenza Schouler Photo: Zoe Ghertner
Proenza Schouler Photo: Zoe Ghertner
Nordstrom Photo: Peter Sutherland
Nordstrom Photo: Peter Sutherland
Nordstrom Photo: Peter Sutherland
Nordstrom Photo: Zoe Ghertner
Nordstrom Photo: Zoe Ghertner
Nordstrom Photo: Zoe Ghertner
David Yurman Photo: Peter Lindbergh
David Yurman Photo: Peter Lindbergh
COS Photo: VIVIANE SASSEN
COS Photo: VIVIANE SASSEN
COS Photo: VIVIANE SASSEN
COS Photo: VIVIANE SASSEN
COS Photo: VIVIANE SASSEN
COS Photo: VIVIANE SASSEN
Coach Photo: Steven Meisel
Coach Photo: Steven Meisel
The Outnet Photo: Riccardo Vimercati
The Outnet Photo: Riccardo Vimercati
Woolrich Photo: Jack Davison
Woolrich Photo: Jack Davison
Woolrich Photo: Jack Davison
St. John Photo: Lachlan Bailey
St. John Photo: Lachlan Bailey
Ugg Photo: Frederic Auerbach
Ugg Photo: Frederic Auerbach
Ugg Photo: Frederic Auerbach
Emilio Pucci Photo: Mark Peckmezian
Emilio Pucci Photo: Mark Peckmezian
Emilio Pucci Photo: Mark Peckmezian
MSGM Photo: Alasdair McLellan
MSGM Photo: Alasdair McLellan
MSGM Photo: Alasdair McLellan
David Webb Photo: Juergen Teller
David Webb Photo: Juergen Teller
David Webb Photo: Juergen Teller
Christopher Kane Photo: Alasdair McLellan
Christopher Kane Photo: Alasdair McLellan
Christopher Kane Photo: Alasdair McLellan
BCBGMAXAZRIA Photo: Olivia Malone
BCBGMAXAZRIA Photo: Olivia Malone