• Intelligencer
  • The Cut
  • Vulture
  • The Strategist
  • Curbed
  • Grub Street
  • Subscribe to the Magazine Give a Gift Subscription Buy Back Issues Current Issue Contents
    Subscribe to New York Magazine
  • Subscribe
  • Profile
    Sign Out
The Cut
  • Style
  • Self
  • Culture
  • Power
Style
  • Fashion
  • Beauty
  • Shopping
  • Design Hunting
  • New York Weddings
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
Self
  • Health & Wellness
  • Motherhood
  • Advice
  • Sex & Relationships
  • Science of Us
  • Horoscopes
  • Ask Polly
Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
More
  • Latest Stories
  • Video
  • About Us
  • The Cut Shop
  • nymag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
let's makeup
August 28, 2018

Urban Outfitters Is Launching Its Own Makeup Line

By indya brown

Share

  • Share
  • Tweet
  • Pin It
Photo: Courtesy of Ohii

There’s no better time to be young and obsessive about what you put on your face. Just look at the the rise of Glossier: The youth have money to spend on skin care and makeup and they’re making an impact. Urban Outfitters has always curated an impressive beauty section, selling everything from cult Korean skin-care products to natural beauty. The next phase of the company’s beauty evolution is the introduction of their new in-house label, Ohii (pronounced like “Oh hiiiii”).

Ohii has all the hallmarks of cult millennial beauty products: Minimalist yet aesthetically pleasing packaging, multi-use products you can throw in your bag for a five-minute face on the go, and even a silver metallic face mask for performative masking selfies.

Ohii carries products meant to finish or enhance your face. There’s no full-face foundation — instead there’s a glow pen to make the eyes more alert and a highlight kit for light strobing. There are also tons of options for lips, including a liquid lipstick, a 3-D lipgloss (gloss for a new dimension perhaps?), and something called a lip “jelly.” Everything is pretty affordable: Prices will range from $10 for hand creams up to $24 for two ten-shade eye-shadow palettes.

The entire line drops September 10 in Urban Outfitters stores and on a separate domain at Ohii.com. Click through our slideshow for an exclusive look at all of the products in the new line.

View
1 / 29 Photos
ohii 2-1 clay cream cleanser, $14
ohii big reveal mask brighten, $16
ohii big reveal mask detox, $16
ohii daydream hand cream in almond, $10
ohii daydream hand cream in citrus tea, $10
ohii daydream hand cream in rose, $10
ohii shadow palette in treasure, $24
ohii glass powder, $20
ohii shadow palette in magic hour, $24
ohii gummy gloss in golden charge, $16
ohii gummy gloss in opaline dream, $16
ohii gummy gloss in rose quartz $16
ohii lip jelly in agave, $18
ohii lip jelly in mint scents, $18
ohii lip jelly in rose, $18
ohii magic hair wand, $12
ohii pure stick in citrus tea, $12
ohii pure stick in rose, $12
ohii mini mascara, $16
ohii soft glow highlighter in cosmic jasper, $18
ohii soft glow highlighter in gold charge, $18
ohii true matte lip in ego, $16
ohii true matte lip in hero, $16
ohii true matte lip in icon, $16
ohii true matte lip in self, $16
ohii true matte lip in star, $16
ohii true matte lip in supreme, $16
ohii wake up pen in peach, $18
ohii wake up pen in pearl, $18
1 / 29

Tags:

  • image gallery
  • beauty
  • urban outfitters
  • ohii
  • let's makeup
  • style
  • More

Production Credits

  • Photos courtesy of Urban Outfitters

More Galleries

fashion Mar. 15, 2021
Dramatic Wedding Gowns Inspired by Flowers  Danielle Frankel bridges the gap between bridal and fashion. 
campaign trail Jan. 28, 2021
 The Best Fashion Campaigns From Spring 2021  This season’s best from Prada, Versace, Miu Miu, and more. 
By Florence O'Connor
in memoriam Dec. 30, 2020
30 Incredible Fashion Moments From Pierre Cardin  Remembering a creative visionary. 
By Andrew Nguyen
rest in power Dec. 23, 2020
A Photo Memorial for an Iconic Model  She passed away suddenly at the age of 50 this week. 
campaign trail Nov. 18, 2020
‘Tis the Season for New Fashion Ads  See the best ones from Gucci, Prada, Versace, and more. 
By Emily Burns
nyfw spring 2021 Oct. 26, 2020
How a Great Collection Comes Alive  Christopher John Rogers launched its first-ever online shop, along with a new campaign. 
By Andrew Nguyen
campaign trail Sept. 24, 2020
See the Fashion Campaigns for Fall 2020  From Prada, Michael Kors, Celine, Louis Vuitton, and more. 
By Andrew Nguyen
nyfw spring 2021 Sept. 22, 2020
See the Coach Spring 2021 Collection  Worn by Megan Thee Stallion, Kate Moss, Cole Sprouse, and more. 
By Andrew Nguyen
fashion Sept. 16, 2020
The Stunning Awkwardness of Face Masks on the Red Carpet  Celebrities tried to make the best of a strange situation at the 2020 Venice Film Festival. 
one word one shot Sept. 15, 2020
72 Designers on Their Spring/Summer Inspirations  Just in time for Fashion Week. 
By the Cut
red carpet Sept. 8, 2020
This Red Carpet Was Totally Surreal  But also amazing. See all the looks at the Venice Film Festival. 
By Emilia Petrarca and Andrew Nguyen
in memoriam Aug. 31, 2020
Remembering Chadwick Boseman on the Red Carpet  His style was bold, risk-taking, and always impeccable. 
the wedding files Aug. 21, 2020
The Design-Minded Couple Who Didn’t Want to Try Too Hard  The bride got a wonderful surprise the morning of her wedding. 
By Kaitlin Menza
the wedding files Aug. 14, 2020
A Costa Rica Wedding During the Rainy Season  Thunder roared during the toasts. 
By Kaitlin Menza
the wedding files Aug. 7, 2020
A San Francisco Wedding at a Big, Empty Pier  The bride changed into crushed-velvet pants for the disco-infused reception. 
By Kaitlin Menza
the wedding files July 31, 2020
An Elopement Among the Lupines in Iceland  The late afternoon was spent snapping photos near waterfalls and black beaches. 
By Kaitlin Menza
the wedding files July 24, 2020
A Pennsylvania Potluck for 280 People  “I looked at her for the first time and had this feeling like, You. I know you.” 
By Kaitlin Menza
milan fashion week July 22, 2020
Behind the Scenes at Gucci’s Virtual Show  Instead of models, members of the design team sported the eccentric collection. 
By Andrew Nguyen
the wedding files July 17, 2020
A Dance Party Under Puerto Rican Palm Trees  Bad Bunny blasted and pitorro flowed. 
By Kaitlin Menza
the wedding files July 10, 2020
A Zoom Wedding Only Two Digital Creatives Could Produce  The couple coordinated multiple video segments, breakout rooms, and a dance party. 
By Kaitlin Menza
  • Style
  • Self
  • Culture
  • Power
  • Newsletters
  • About Us
  • Contact
  • Help
  • We’re Hiring
  • Press
  • Trademark
  • Privacy
  • Terms
  • Ad Choices
  • Do Not Sell My Info
  • Accessibility
The Cut is a Vox Media Network. © 2021 Vox Media, LLC. All rights reserved.