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Prabal Gurung Opens His First Store, Colorful Aprons, and High Tech Glasses

Photo: Courtesy of the vendors

First Look

In early November, Amazon-backed smart-glasses company North will open a store, with frames that use “retinal-projection technology” to call you an Uber and give you directions (178 Court St., Cobble Hill).

Illustration: Jason Lee/Courtesy of the vendors

1. Demo: An appointment-only lounge area with overhead skylights, where customers can try on the glasses and learn about their functionality from team members.

2. Sizing booths: Four 3-D scanners get the customer’s precise measurements so the company’s factory can make the glasses to size.

3. Fitting: Two licensed opticians will be on hand to do final adjustments to glasses once they’ve come back from the factory; staff can help connect the glasses with your phone and sync them with your Amazon and Uber accounts.

4. Glasses: Shelves display North’s frames ($999), which are controlled by a Bluetooth-connected ring and come in round and rectangular styles.

2x2: Color-blocked Aprons

It’s hunker-down-and-bake season.

Photo: Courtesy of the vendors

Half: Sugy Sena apron, $19 at
Full: Color Block Linen apron, $58 at

Photo: Courtesy of the vendors

Half: Color Block half-apron, $150 at
Full: Geo Work apron, $75 at

Ask a Shop Clerk

Designer Prabal Gurung has opened his first-ever store, with Met Gala gowns and embroidered T-shirts (367 Bleecker St.).

Courtesy of the vendor.
Courtesy of the vendor.

Why Bleecker?
When I moved here, Bleecker Street was so relevant. Then it shut down. I hated seeing the sad, empty storefronts. It is never going to be Madison Avenue and never should be — every shop should be unique. Our window has a light installation that mimics the sunrise in Nepal, where I am from. Inside, there are many new things: our pearl-embroidered puffers ($3,595); our menswear pieces, like a blue patterned shorts-and-shirt set ($1,520). People from the neighborhood seem to like it. They keep walking in with suggestions. One woman thought perhaps we should have more casual sweaters.


Kathryn Duryea has set up her e-commerce tableware brand Year & Day (91 Crosby St.).

Photo: Courtesy of the vendors

“We’ve created alcoves for each of our palettes: Midnight (black), Daybreak (pink), Fog (gray), and Moon (white). We’re also going to have a table with settings that combine the colors, like a Fog bowl ($44 for four) with a Moon platter ($50). That’s what Eva Chen has, by the way. Mandy Moore has all Daybreak.”

Three in One

On November 15, Gucci will open the Gucci Wooster Bookstore, a shop dedicated to art and contemporary photography (375 W. Broadway).

Photo: Courtesy of the vendors

A curated film-screening program next door featuring short films and film series highlighting the cultural significance of Soho in the 1970s and ’80s, including Jody Saslow’s Crosby Street.

A 2,000-book selection curated by Dashwood Books founder David Strettell, including Robert Cumming’s The Difficulties of Nonsense ($65) plus titles by “friends of the house” like Ryan McGinley.

Book signings, like a reading with Florence Welch, plus panels with film directors like Amos Poe and Sara Driver.

Top Five

Artist-favorite sculptural-furniture design studio Green River Project has opened its debut brick-and-mortar shop (204 E. 7th St.). Co-founder Aaron Aujla talks his favorite bamboo-and-textile screens and pine-board club chairs.

Photo: Courtesy of the vendors

“We call this the One Pine-Board chair (price upon request) because it’s made from a single 12-foot pine board cut up into different lengths.”

Photo: Courtesy of the vendors

“This ashtray ($225) is sliced from the connective, membranous part of a bamboo stalk, then painted white. It’s shaped like a sweet little cup.”

Photo: Courtesy of the vendors

“This stool ($500), which is made of African mahogany and red velvet, was initially designed for a dinner party at the furniture dealer Michael Bargo’s gallery.”

Photo: Courtesy of the vendors

“We created this bamboo screen ($1,500) in collaboration with the clothing studio Bode. The panels are made of embroidered antique textiles from India.”

Photo: Courtesy of the vendors

“My partner’s brother is an airline mechanic and sources old plane parts for us, which we make sconces ($1,750) out of. This one uses the tip of a wing.”

*This article appears in the October 29, 2018, issue of New York Magazine. Subscribe Now!

Prabal Gurung’s First Store, High Tech Glasses, and More