• Intelligencer
  • The Cut
  • Vulture
  • The Strategist
  • Curbed
  • Grub Street
  • Subscribe to the Magazine Give a Gift Subscription Buy Back Issues Current Issue Contents
    Subscribe to New York Magazine
  • Subscribe
  • Profile
    Sign Out
The Cut
  • Style
  • Self
  • Culture
  • Power
Style
  • Fashion
  • Beauty
  • Shopping
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
Self
  • Health & Wellness
  • Motherhood
  • Advice
  • Sex & Relationships
  • Horoscopes
Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
More
  • Latest Stories
  • Video
  • About Us
  • The Cut Shop
  • nymag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
  • Curbed
November 2, 2018

Oh Em Gee, dELiA*s Is Back!

By Emilia Petrarca

Share

  • Share
  • Tweet
  • Pin It
Photo: Courtesy of Dolls Kill

“Every ’90s girl remembers the dELiA*s catalogue hitting her mailbox,” says Shaudi Lynn, co-founder of a brand called Dolls Kill, which launched in 2011 with a similar aesthetic.

It’s true: I remember squealing with glee every time the dELiA*s catalogue arrived, spending hours pouring over its colorful, cheerful-looking pages. It offered a freedom of choice that was new and exciting for someone my age: freedom to shop, and decide how I wanted to present myself to the world. When I think about it, dELiA*s was probably my first introduction to what fashion could be.

Now, 25 years since its founding, dELiA*s is back through a limited-edition revival collection by Dolls Kill. “It felt like the right time to introduce it to a whole new generation,” said Lynn. Available exclusively through the Dolls Kill website and retail stores, dELiA*s by doLLs KiLL includes 70 pieces of clothing, shoes, and accessories, all ranging in price from $18–$88.

What would the dELiA*s girl wear today? This is the question Dolls Kill asked when designing the new collection. They went back to the source, flipping through old catalogues and making updated versions of some standout pieces. “It’s funny how modern some of the styles feel,” said Madelyn Wicks, an associate buyer at Dolls Kill. A certain blue and yellow butterfly sweater in the Dolls Kill collection, for example, was modeled after one found in a ’90s dELiA*s catalogue. They also re-created some of their graphic tees and PJ sets. “We wanted to pay homage to those iconic looks, because we knew people would be looking for them,” Wicks added.

Today, a blue and purple plaid dELiA*s peacoat still hangs in the back of my closet. I bought in middle school, and it still fits — only a lot more cropped. I haven’t been able to let it go. It was my first “cool” coat, and I wore the crap out of it. Now, maybe I’ll finally be able to find a replacement.

See our favorites from the dELiA*s by doLLs KiLL collection, below.

View
1 / 15 Photos
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
Photo: Courtesy of Dolls Kill
1 / 15

Tags:

  • image gallery
  • gallery
  • delia's
  • delia*s
  • fashion
  • style
  • shopping
  • always shopping
  • More

Production Credits

  • Photography by Dolls Kill.

More Galleries

parties! Yesterday at 1:29 p.m.
The Bestest Party Looks of the Week  Harry Styles > everyone! 
parties! May 13, 2022
The Bestest Party Looks of the Week  Bury me in Dove Cameron’s Saint Sintra skirt. 
parties! May 6, 2022
The Bestest Party Looks of the Week  Cue the Met Gala after-party FOMO. 

Most Popular

  1. Chrishell Stause and G Flip Can’t Keep Their Hands Off Each Other
  2. Ellen Barkin Recalls Johnny Depp As ‘Jealous’ and ‘Controlling’
  3. Which Women Do We Choose to Believe?
  4. What Is Johnny Depp’s Deal With Alpacas?
  5. I Can’t Shut Up About Everything Everywhere All at Once
  1. Ellen Barkin Recalls Johnny Depp As ‘Jealous’ and ‘Controlling’
  2. Which Women Do We Choose to Believe?
  3. What Is Johnny Depp’s Deal With Alpacas?
  4. Chrishell Stause and G Flip Can’t Keep Their Hands Off Each Other
  5. I Can’t Shut Up About Everything Everywhere All at Once
met gala 2022 May 2, 2022
Met Gala 2022: All the Looks [Photos]  Billie Eilish, Kim Kardashian, Michelle Yeoh, Hailey Bieber, Megan Thee Stallion, Cardi B, Blake Lively, and more. 
parties! Apr. 29, 2022
The Bestest Party Looks of the Week  This one goes to Olivia Rodrigo and her sweater vest. 
parties! Apr. 22, 2022
The Bestest Party Looks of the Week  “Fuck those Zoom tops.” 
celebrity style Apr. 18, 2022
The Best Looks From Coachella 2022  From Harry Styles’s sparkling Gucci set to Megan Thee Stallion’s metallic bodysuit. 
style Apr. 13, 2022
A Look Inside the New Museum’s Spring Gala  Featuring all the best looks. 
grammys 2022 Apr. 3, 2022
Grammy Awards 2022 Red Carpet: All the Looks  Lady Gaga, Olivia Rodrigo, Lenny Kravitz, Lil Nas X, Billie Eilish, and more. 
oscars 2022 Mar. 28, 2022
How Were The Oscars After Party Looks Better Than The Actual Award Looks?  Finally, some fun. 
oscars 2022 Mar. 27, 2022
All the Looks From the 2022 Oscars Red Carpet  Zendaya, Regina Hall, Timothée Chalamet, Andrew Garfield, Kristen Stewart, Ariana DeBose, and more. 
style Mar. 22, 2022
Bridgerton Season 2 Premiere: All the Red-Carpet Looks 
style Mar. 13, 2022
BAFTAs 2022: All the Red-Carpet Looks  Florence Pugh, Daniel Kaluuya, Emma Watson, and more! 
celebrity fashion Mar. 6, 2022
Spirit Awards 2022: All the Red-Carpet Looks  Julia Fox, Andrew Garfield, Kristen Stewart, and more! 
Mar. 1, 2022
All of Rihanna’s Maternity Looks  From belly-baring looks to sexy leather dresses. 
Feb. 27, 2022
SAG Awards 2022: All the Red-Carpet Looks  Selena Gomez, Ariana Debose, Daveed Diggs, and more! 
paris couture week 2022 Jan. 27, 2022
Glenn Martens Wows As Guest Couturier for Gaultier Haute Couture It is a sight to behold.
By Vivian Chuang
Dec. 9, 2021
All the Looks From the And Just Like That … Red Carpet  Sarah Jessica Parker, Billy Eichner, Sara Ramirez, and more. 
style Nov. 29, 2021
Gotham Awards 2021: All the Red-Carpet Looks  Tessa Thompson! Kristen Stewart! And more. 
red carpet Nov. 29, 2021
All the Best Looks From The British Fashion Awards Dua Lipa, Demi Moore, Kehlani and more looks.
  • Style
  • Self
  • Culture
  • Power
  • Newsletters
  • About Us
  • Contact
  • Help
  • We’re Hiring
  • Press
  • Privacy
  • Terms
  • Ad Choices
  • Do Not Sell My Info
  • Accessibility
The Cut is a Vox Media Network. © 2022 Vox Media, LLC. All rights reserved.