If you had a birthday party at the Build-A-Bear Workshop or one of those pottery painting places when you were a kid, you will be very excited about this new offering from Chanel. The Atelier Beauté Chanel, a full-fledged beauty workshop, is opening in New York. It’s a double-C-themed beauty Candyland where you can explore, play, and Instagram.
The Atelier offers a variety of services and stations, which are divided into categories. You can Cleanse, Care, and Enhance. Very well-lit marble sink stations, which are fully stocked with Chanel products, encourage you to wash your face, moisturize, and pat yourself dry with fluffy towels. You can Define your eyes at vanity stations, featuring full roll-out drawers of makeup. Or you can Colour (spelled the fancy way) your lips at a full-on lipstick bar, stocked with Place Vendôme–shaped tiny (and very hygienic) samples of every single Chanel lip product in existence.
At the very back of the space is a Parfum Atelier, open at exclusive hours, where you can experience “scent gardens” and test out your favorite perfume by spraying them onto a Chanel ceramic ribbon bracelet. The @WeLoveCoco section has perfect selfie lighting and is an area where you can book happy hours with friends.
The best thing is that dropping by, touching up your makeup, and experiencing most of the stations is gratis and doesn’t require scheduling. The Atelier does also offer special services you can book online, like a makeup application or a lesson on how to achieve a specific skill or look (such as the “Rich Beach“). You can also utilize their drop-in skin care service and talk to an expert who will ask questions about your routine, recommend products, and give you plenty of baby-sized Chanel samples to test out. If you currently love makeup, Chanel, Instagram, moments, and fancy workshops, then see you soon at the Atelier.
ATELIER BEAUTÉ CHANEL is located at 120.5 Wooster Street (between Prince and Spring) on the 2nd floor. The Atelier opens on January 25. Visit atelierbeaute.chanel.com to plan a visit.