Daiso, a supercheap Japanese household-goods chain, has opened its first East Coast outpost in Flushing (40-24 College Point Blvd.). Senior vice-president Yoshi Murata on his favorite bento boxes, mini-erasers, and magnetic scissors.
“Our erasers ($2) come in all sorts of shapes — sushi, crocodiles. I like the musical instruments. We carry a piano, a melodica, and a recorder.”
“We have tons of Japanese snacks: Meiji Chocorooms, Hi-Chews in every flavor. But my favorite is the cookies-and-cream Pocky ($2).”
“This device ($2) uses heat to reseal snack bags. So say you open a bag of chips and can’t finish it: This will keep them crisp until you’re ready to snack again.”
“We sell a pair of scissors I love ($2). They’re small and come in a magnetic case that sticks to the refrigerator. Which means they’re very hard to lose.”
“Bento boxes are iconic in Japan; mothers use them to make their children’s lunches cute and fun. Ours (from $2) are durable and colorful.”
*This article appears in the March 18, 2019, issue of New York Magazine. Subscribe Now!