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What in the World Is Kirsten Dunst Doing in This Video?

Photo: Courtesy of Entireworld

Imagine getting to hang out with your childhood imaginary friend as an adult: would that be cool? Strange? I don’t know, but it would be Instagrammable, I guess — and that’s what Kirsten Dunst does in this new, one-of-a-kind campaign video from Entireworld, an ethical eco-friendly brand founded by Scott Sternberg, who won the CFDA’s Menswear Designer of the Year award in 2010 for Band of Outsiders. Videos will appear on the brand’s Instagram throughout the week to highlight pieces from Entireworld’s latest collection, which includes sweatsuits, colorful organic cotton shorts, and a striped patchwork shirtdress.

But who is Dunst’s large, green, mysterious furry friend? “Muboo” — the name of this creature — “is an apparition, kind of like an imaginary friend, that represents everything that is Entireworld — colorful, cozy, comfy, joyful, optimistic,” Sternberg said in a statement. “Muboo is kinda always there with you when you’re wearing Entireworld.”

“Is Muboo single?” Jessica Joffe wanted to know in an Instagram comment. “Yes,” Muboo, who has its own Instagram account, replied. Wow.

What in the World Is Kirsten Dunst Doing in This Video?