lunchtime buy

This Is the Best Face Roller

Photo: Courtesy of retailer.

My stance on face rolling is this: It feels good, but have I noticed long-term effects from repeatedly rubbing a cool stone over my face? Not really. But do I still jade-roll my puffy face the morning after eating ramen and gummy bears? Yes, because I need all the help I can get and it doesn’t hurt.

When ultrafacialist Joanna Czech, who has examined the pores of Sting, Kim Kardashian West, and Phillip Lim, announced that she created a new face roller, I thought, Okay. I wasn’t that excited to hear about an alleged new version of what I considered to be a non-crucial beauty tool. But this one is different.

It really helps to alleviate the tense muscles in your face that you work all day from making incredulous expressions at the news and reacting to memes. Most look like paint rollers, designed to cover a wide swath of surface, therefore making it difficult to target specific areas of tension. While I don’t know what the muscles in my face are called, I can feel Czech’s face massager getting to them. The two round balls home in on pain points and glide along bones and the planes of your face to simulate the firm, de-puffing fingertips of a really good aesthetician. Unlike other rollers, I can feel the tool “grip” my skin and muscles in a way that seems like it’s really working.

Usually you want to roll upward, in the direction of the forehead, but this one can go both ways. Flip the handle downward and it’ll help with face massage. Use it pointing upward and it does lymphatic drainage. Either way, you’ll get more lifted, glowier-looking skin, thanks to increased circulation. (Czech has a helpful video showing how.)

Czech’s advice is to put the roller in the freezer and use it after applying a serum or mask. When it’s super cold, it feels like the salvation of an icy eucalyptus Equinox towel. It’s especially helpful when I get any afternoon tension headaches — I move it along the temples to loosen them up. It also relieved jawline soreness that I get in the morning from teeth grinding. (Yoliglo, another astute aesthetician, pointed it out.) A few minutes will de-puff and smooth it away. At $189, it is pricier than the jade rollers I’ve seen at drugstores. But this is much more effective and less expensive than the price of two to three NYC facials.

Joanna Czech Facial Massager
This Is the Best Face Roller