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One of Our Favorite Designers Just Launched Basics

From By Another Name’s look book. Photo: Natalie O’Moore

Rosie Assoulin’s eponymous line is known for the kind of artistic, colorful dresses you dream of wearing to black-tie events. Think rainbow polka-dot dresses and architectural suits. One thing it’s not is basic. However, Assoulin is launching a second line with her husband Max, By Any Other Name, that will be a more everyday version of the confections she’s known for. But while they’re wardrobe staples, they’re hardly basics.

The brand-new collection, which launched today, consists of just 12 pieces. “This succinct edit of key items becomes an effortless wardrobe for a woman with intention, to help carry her through her day,” the brand statement reads. Blazer dresses, jewel-tone separates, and black pants are zhuzhed up by Assoulinian details like dramatic sleeves and a contrasting cummerbund. It’s all available now on By Any Other Name’s website, as well as at retailers like Saks Fifth Avenue and Nordstrom.

Natalie O'Moore.
Natalie O'Moore.
One of Our Favorite Designers Just Launched Basics