A-Rod, a.k.a. Alex Rodriguez, a.k.a. the Future Mr. J-Lo, is the new face of and global ambassador for Ralph Lauren’s Polo Blue fragrance, the brand’s men’s fragrance that comes in very blue bottles and evokes “the freedom of the big, blue sky, the energy of open waters and an invigorating blast of fresh air.”
The brand chose the baseball legend to bring “a new level of depth, sophistication and spice to the franchise.” For his part, A-Rod says he’s a longtime fan: “I’ve always admired the Ralph Lauren brand. Since I was young, I’ve seen it as timeless and aspirational — and the fragrances have been nothing short. That’s part of the reason this collaboration is so special to me,” he said in a release. The unveiling of A-Rod coincides with a celebration of the newest, heavily-capitalized addition to the Polo Blue franchise, POLO BLUE GOLD BLEND, which is crafted with warmer notes of ginger, sage, and gold incense, “to set the gold standard of refinement.”
New scent aside, it’s the accompanying campaign imagery that truly sparks excitement for this new partnership and what’s to come. In it, we finally get to see A-Rod step in front of camera: suit-clad and perched atop a balcony overlooking the ocean, doing a variety of fun activities including swinging a baseball bat, having a serious conversation with said baseball bat, applying cologne, tossing a baseball, and tossing a bottle of GOLD BLEND. Enjoy.