Fans of vintage know that the best way to find hidden gems is to spend hours digging through thrift sales around the country. But for the person who would prefer a curated experience, the next best thing is an appointment-only spot like Melet Mercantile. Found in the early 2000s by Bob Melet, who served as the director of vintage buying at Ralph Lauren, the Soho showroom has been a secret favorite among stylists and collectors. It’s so successful that it’s also spawned a Los Angeles outpost, plus a seasonal space in Montauk. And now Gucci has come calling, taking over the Montauk location for the month of July.
The shop, which has been Gucci-fied, is full of summer-ready clothes and accessories for both adults and kids, along with a selection of vintage finds. You’ll find the brand’s whimsical straw hats, strawberry-print slides, and tennis T-shirts alongside vintage records and surf memorabilia. Every weekend, local businesses like John’s Drive-In and Morty’s Oyster Stand will be on-site serving up free food. In addition, Gucci is donating to area organizations such as A Walk On Water, Concerned Citizens of Montauk, and the Montauk Playhouse Community Center Foundation.
To kick off the three-week residency, Gucci threw a party over the weekend and welcomed guests like Sienna Miller, model Elsa Hosk, and current Gucci Beauty face Dani Miller along with her band Surfbort. Up-and-coming musician Weyes Blood, a Kacey Musgraves favorite, performed several songs including (naturally) a Beach Boys cover. Scroll down to check out photos from the night, along with images of the store.
Gucci x Melet Mercantile, 102 Industrial Road, Montauk; Open from July 3–July 28, 11 a.m.–6 p.m. daily