design hunting

The Black Media Mogul Who Understood the Power of Design

As Ebony’s archive goes up for sale, a look back at the lush ’70s style of the founder.

The Johnson Publishing Company cafeteria. Photo: Photograph by Alexandre Georges from Arthur Elrod by Adele Cygelman, reprinted by permission of Gibbs Smith.
The Johnson Publishing Company cafeteria. Photo: Photograph by Alexandre Georges from Arthur Elrod by Adele Cygelman, reprinted by permission of Gibbs Smith.

When John H. Johnson first launched Negro Digest in 1942, he had a hard time finding anyone in Chicago who would give a black man a loan. Yet in the years that followed, Johnson built a publishing empire that grew to include magazines like Ebony and Jet, which shaped coverage of African-American life and culture for decades.

In 1945, Johnson founded Ebony with the goal of reaching black readers who were looking for glamour and pizzazz — and also, as he wrote in his book, Succeeding Against the Odds, giving readers “relief from the day-to-day combat with racism.” Reflecting on the influence of the magazine years later, Johnson wrote, “We needed a medium to make Blacks believe in themselves, in their skin color, in their noses, in their lips, so they could hang on and fight another day … we needed a new medium — bright, sparkling, readable — that would let Black Americans know that they were part of a great heritage.”

That same sensibility of glamour and pride and pizzazz could be seen throughout the Johnson Publishing Company offices. In the early 1970s, Johnson commissioned architect John W. Moutoussamy — who studied with Mies van der Rohe at the Illinois Institute of technology — to build the company offices in Chicago. Moutoussamy designed an austere, geometrically rigorous 11-story building made of concrete, marble, and glass — the first building designed by an African-American architect for the first black-owned company in downtown Chicago. Johnson’s wife, Eunice, who was his right-hand and the fashion director at Ebony, oversaw the design of the interiors, which were done by Arthur Elrod and William Raiser, California designers whose work epitomized the bold color and pattern-saturated aesthetic of the ’70s. They lavished the offices with different designs for each floor and magazine, including custom furniture and African art.

The Johnson Publishing Corporation recently declared bankruptcy, marking the end of an era. Though the building exterior won landmark status earlier this year, the office’s interiors were dismantled when the building sold in 2010. A new book, Arthur Elrod: Desert Modern Design, by Adèle Cygelman, includes photos of the offices in its former glory — and New York’s Museum of Food and Drink recently announced a fund-raising drive to reassemble Ebony’s psychedelic test kitchen. With the Ebony photo archive going up for auction this month, we spoke with Johnson’s daughter, Linda Johnson Rice, about her parents’ design sensibility and the legacy of Johnson Publishing.

The Johnsons’ apartment, which was featured in Architectural Digest in 1972. Photo: New York Magazine
Photo: New York Magazine

“It was my mother who found Arthur Elrod,” Rice says, explaining that Eunice saw an interior designed by Elrod and Raiser in a magazine. The two designers had established a thriving practice in L.A. and Palm Springs, and Eunice flew out to discuss designs for the Johnsons’ new apartment on Chicago’s North Lake Shore Drive, where they had purchased two adjoining units.

In a 1972 Architectural Digest feature, Eunice said that she told Raiser and Elrod that she wanted the apartment “to complement our two complexions in tones of browns and beige. We felt this type of setting would be comfortable and flattering.” To that end, the apartment featured rich walnut travertine walls in the living room, a custom zebrawood coffee table, herringbone walnut parquet floors and earth-toned Edward Fields carpets, as well as a sprinkling of zebra- and leopard-print fabrics. The art included sculptures by Marino Marini and Pablo Picasso, a Marc Chagall painting, and pieces collected from their global travels.

The Johnson Publishing Company office lobby. Photo: Photograph by Alexandre Georges from Arthur Elrod by Adele Cygelman, reprinted by permission of Gibbs Smith.
The Ebony test kitchen. Photo: Photograph by Alexandre Georges from Arthur Elrod by Adele Cygelman, reprinted by permission of Gibbs Smith.

“I grew up in that building,” Rice, now 61, says of the Johnson Publishing offices, describing the days after school when she had the run of the offices. Rice started working at the corporation in 1980, and succeeded her father as CEO in 2003 (Johnson died in 2005).

“It was a beautiful environment to walk into,” Rice says. Visitors entered through the lobby, which had 22-foot ceilings and paneling from Mozambique. “On the wall there was this fantastic custom-designed sculpture by Richard Hunt, a bronze piece hanging from the wall. Everything was custom made: the carpet by Edward Fields, the curvilinear sofas covered in faux leather. It had a very lush, ’70s sort of feel, which was reflective of who we were as African Americans. There was a warmth to it.”

Eunice Johnson in her office at Ebony. Photo: New York Magazine

Every floor of the building had a different palette and aesthetic, with each office designed to reflect the sensibility of the magazine. “The floor for Jet magazine was all leopard print: wall-to-wall leopard print carpet,” Rice says. “It was a weekly news magazine. It was racy — it was all the news that had happened to African Americans within a week across the country.”

Johnson’s office. Photo: Photograph by Alexandre Georges from Arthur Elrod by Adele Cygelman, reprinted by permission of Gibbs Smith.
Johnson had a private apartment on the 11th floor of the office, which included a gym, barbershop, and private bath. Photo: Photograph by Alexandre Georges from Arthur Elrod by Adele Cygelman, reprinted by permission of Gibbs Smith.
Johnson in his office in 1978. Photo: Steven L. Raymer/National Geographic/Getty Images

Reflecting on her father’s legacy, Rice says she believes he helped black Americans recognize their success and influence, as well as their buying power. “He was an entrepreneur, and I think he really was the springboard for many of our African-American business,” Rice says. “He was a genius on every level.”

The Black Media Mogul Who Understood the Power of Design