If you thought today was just going to be another summer Wednesday, you’d be wrong. It’s actually Ulta Beauty’s “Forever Fabulous Sale.” If you thought the “Forever Fabulous Sale” would last forever, you’d be wrong again. Despite its name, this sale is only happening for one day only, and that’s today, August 7. But in better news, things are up to 50 percent off, the sale spans across all categories (skin care, makeup, hair-care, tools), it includes a bunch of special sets, and it’s only online, meaning you don’t have to physically go anywhere or pick anything up; just click to your heart’s content. Time is extremely of the essence and things are already selling out, so here are eight deals to add to your cart as soon as humanly possible. Godspeed.
If your hair dries limp and straight, with no attitude, this spray is for you. This texture mist tousles your hair, adding soft bends without any stickiness.
Lancôme products never ever go on sale. This one is a mask and exfoliator in one. Both the tiny exfoliator particles (jojoba beads) and the moisturizing mask work together to get you super soft skin.
Normally this cult-favorite formula, which holds your hair without drying it out, goes for upward of 20 bucks. Today, it’s a third of the price.
Your skin needs a lighter moisturizer for hotter weather. This intriguingly named “hydration sorbet” is a gel that has the hydration punch of a cream moisturizer. If you love the feel of Sunday Riley’s Tidal Cream, this is a dupe. It not only moisturizes for 72 hours, it also protects against the sun and everyday pollutants.
This lesser-known straightener brand is one of Ulta’s most popular, with nearly 114 five-star reviews. The straightener’s ceramic plates are rounded, offering you the choice between flowy curls and pin-straight hair.
A couple Smashbox eye-shadow palettes are on sale today, but we like this one best. It works for every skin tone and eye color, and is versatile enough for a nude daytime look and a nighttime smoky eye.
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