Today is National Consignment Day. And given the recent climate-change protests and more luxury brands announcing their own sustainability initiatives, it’s appropriate timing for Burberry and the RealReal to announce a partnership in an effort to promote sustainability in the fashion industry.
Some luxury brands are averse to consignment, but Burberry is actually encouraging people to resell the brand’s products, rather than throw them out after a couple wears. Customers who consign Burberry pieces at the RealReal are being offered an exclusive personal shopping experience in select Burberry stores across the U.S. According to WWD, “the personal shopping experience will include Champagne and high tea and a personal selection of new Burberry products to shop from, including their latest collection of more than 109 looks.”
“Leading the way in creating a more circular economy for fashion is a key element of our Responsibility agenda,” said Pam Batty, VP corporate responsibility of Burberry, in a press release. “The RealReal shares our ambition to promote the circular economy and keep clothing in use for longer.”