In this day and age, online retail is crucial for a brand’s success. Givenchy is gaining momentum from the success of its online retail platform, and the French brand is finally opening its website to the U.S. market. Good news for anyone who wants to browse from the comfort of their couch.
In honor of the launch, Givenchy’s creative director Clare Waight Keller designed an Americana-inspired capsule collection (think of the romanticized idea of an all-American high-school varsity football player, but make it fashion). There’s a ’50s-inspired varsity hoodie and two classic baseball-style T-shirts emblazoned with 1952, the year Hubert de Givenchy launched his fashion house. Shop the capsule below — or purchase anything on the website, now that we finally can in the States.
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