'tis the season

Saks to Unveil Holiday Windows With Frozen 2 Performance

A look at 2017’s window reveal. Photo: Joe Schildhorn/BFA.com

No matter that it’s still October; true holiday fans know that it’s never too early to grab a warm mug of mulled wine, switch on the Hallmark Channel, and get excited for all the magical window displays popping up throughout New York. This year, Saks Fifth Avenue is revealing its holiday windows with a performance starring Idina Menzel and a ten-story-tall theatrical light show on Monday, November 25.

To host the event, Saks is once again partnering with Disney, this time to bring the world and characters of Frozen 2 to life following the movie’s theatrical debut on November 22.

“The powerful imagery and themes from ‘Frozen 2’ lend themselves perfectly to Saks’s iconic, theatrical-like window displays and holiday lightshow,” Ken Potrock, president of Consumer Products, Disney Parks, Experiences and Products, said in a statement. “This collaboration with Saks Fifth Avenue will once again bring the magic of the holiday season to life for fans and families, allowing them to feel as though they are a part of Anna and Elsa’s enchanted world like never before.”

You can witness the performance live on November 25. After the big opening, the light show will run on a nightly basis throughout the holiday season. For more Frozen fun, Saks will hold an immersive experience inside the store titled “Disney’s Frozen 2 Enchanted Forest Experience, from November 26 through December 24. Select proceeds go to New York-Presbyterian Phyllis and David Komansky Children’s Hospital.

Check out the video below for a sneak peek of the window displays.

Saks to Unveil Holiday Windows With Frozen 2 Performance