Tokyo style, like New York style, canβt be summed up easily, but the one thing thatβs certain is the powerful influence of the cityβs many subcultures, which is challenging for retailers. How do you manage a constant flux of new trends and new cool kids? Japanese shop Beams has figured out how to carefully curate a selection of brands as well as create its own in-house clothing line to capture a holistic sense of Tokyo fashion in all of its facets.
Now, Beams is making its American debut at the Nordstrom Menβs store with a pop-up shop called Concept 007: Beams. The space offers a wide range of products like home goods, clothes from Beamsβs own label, and a whole lot of collaborations with Japanese artists and designers. Given itβs Beamsβs first store in the U.S., thereβs also collaborations with American brands. That means thereβs Polo Ralph Lauren reinterpreted with a Japanese take on classic American style, and Kurt Cobainβinspired Brooks Brothers pajamas.
If your curiosity has been piqued and youβre new to Japanese fashion, Concept 007: Beams is your excuse to dive in. Thereβs truly something for everyone, since prices range from $18 for a sushi-themed ceramic cup to $959 for a trench coat that Yohji Yamamoto would definitely approve of. Itβs technically all for men, but who needs gender binaries these days? See some of our favorites from the pop-up below, and shop everything here.
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