Tokyo style, like New York style, can’t be summed up easily, but the one thing that’s certain is the powerful influence of the city’s many subcultures, which is challenging for retailers. How do you manage a constant flux of new trends and new cool kids? Japanese shop Beams has figured out how to carefully curate a selection of brands as well as create its own in-house clothing line to capture a holistic sense of Tokyo fashion in all of its facets.
Now, Beams is making its American debut at the Nordstrom Men’s store with a pop-up shop called Concept 007: Beams. The space offers a wide range of products like home goods, clothes from Beams’s own label, and a whole lot of collaborations with Japanese artists and designers. Given it’s Beams’s first store in the U.S., there’s also collaborations with American brands. That means there’s Polo Ralph Lauren reinterpreted with a Japanese take on classic American style, and Kurt Cobain–inspired Brooks Brothers pajamas.
If your curiosity has been piqued and you’re new to Japanese fashion, Concept 007: Beams is your excuse to dive in. There’s truly something for everyone, since prices range from $18 for a sushi-themed ceramic cup to $959 for a trench coat that Yohji Yamamoto would definitely approve of. It’s technically all for men, but who needs gender binaries these days? See some of our favorites from the pop-up below, and shop everything here.
If you buy something through our links, New York may earn an affiliate commission.
