can't spell fashun without fun

A Reminder From Dior: Fashion Should Be Fun

The makeup look “Les très gais,” 1971. Photo: For Christian Dior Parfums

Style isn’t just an aesthetic choice — the clothing you wear should make you happy. That’s something Dior understands well. Over the years, the fashion house has trotted out many innovative designs, from the “New Look” to “We Should All Be Feminists,” but one thing remains the same: the joy of dressing.

Now that spirit has been captured in Dior: Moments of Joy, a journey through the brand’s history in 220 photos and a lesson in pure jubilation. Written by psychoanalyst Muriel Téodori, the photo book shares gleeful snapshots from runways, shoots, and behind the scenes. “Everyone experiences joy in a way that relates to his or her own story,” says Téodori. “The practice of psychoanalysis may have made me more attentive to these differences. The character of Christian Dior himself may also appear a little differently, as psychoanalysis encourages this more intimate approach. I sensed that his aspirations to joy were at times a hard-fought battle. And I found that very touching about him.”

Below, an exclusive photo excerpt from Dior: Moments of Joy, out November 26 from Flammarion.

Monica Bellucci, filming the commercial for Rouge Dior, 2006. Photo: For Christian Dior Parfums
Sketch of the Joyeuse dress, spring/summer 1948 haute couture, Dior Heritage collection, Paris. Photo: For Christian Dior Parfums
Christian Dior during a visit to Scotland, 1955. Photo: For Christian Dior Parfums
From a Diorissimo perfume ad, 1972. Photo: For Christian Dior Parfums
Anjelica Huston and Wallis Franken in Dior, Vogue Paris, September 1971. Photo: For Christian Dior Parfums
Sketch of the Fête Joyeuse dress, spring/summer 1955 haute couture, Dior Heritage collection, Paris. Photo: For Christian Dior Parfums
Dior with top model Victoire, fall/winter 1954 collection. Photo: For Christian Dior Parfums
Photo: For Christian Dior Parfums

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A Reminder From Dior: Fashion Should Be Fun