Moschino chose a quintessentially New York setting for its first New York fashion show: the subway. Or, more accurately, inside the subway cars of the New York Transit Museum in Downtown Brooklyn, where celebrities like Kacey Musgraves, Madelaine Petsch, Storm Reid, and Kim Petras and international editors and buyers all perched on vintage seats to take in the pre-fall 2020 collection.
“The collection is my love letter to New York,” the designer told the Cut. In recent seasons, Moschino has held destination shows away from its native Milan, in cities like Rome, London, and Florence. “New York is the world’s melting pot of style and culture it seemed like a great idea to bring the Moschino show to New York for the first time ever,” he added.
Before the show, guests were sent invitations in the form of supersized fake Metrocards branded with the name Moschino. These turned out to be indicators of the larger aesthetic of the collection, which included massive puffer jackets, a huge fake boombox, baseball caps that were blown-up to XL sizes, a supersized Moschino logo belt, and a backpack that was the size of another human. A few models carried absolutely massive Bic lighters that had been reimagined as evening clutches. We thought Opening Ceremony made the largest bag in the world, butScott may have outdone everyone.
Scott said he wanted to capture a range of New York style — both “the downtown kids who are always stunting with their looks and the uptown ladies who are chic down to their tippy-toes,” as he put it. “Just like how the trains run uptown and downtown, there are stylistic nods to both.” This meant some models were in sweats, hoodies, and Timberland boots, while others had oversize tweed skirt suits and trench coats. “Also, I did a mini pizza box purse as a wink to Little Italy, since Moschino is Italian, after all.”
While Scott may be forever associated with his native Kansas, he doesn’t want people to forget his passion for Brooklyn. After all, he studied at Pratt Institute for four years — less than 20 minutes away from the Downtown Brooklyn show location by subway. “I have many memories of Brooklyn, as I’ve walked over every inch of it,” he told the Cut. “I always loved Dumbo and thought it was magical, and I adore the brownstones in Fort Greene — they remind me of Sesame Street.”
The finale of the show came straight from Scott’s personal experience: once, he got on the subway to see a group of street dancers performing in some of his designs. So for the show, he recruited a group of showtime dancers to come out wearing pieces from the collection, and back-flip and twist down the narrow cars. “Nothing is more flattering to me than seeing real people wearing my clothes in their daily life,” said Scott.
See some looks from the collection below.