See the Fashion Campaigns for Spring 2020

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Gucci. Photo: Yorgos Lanthimos

Fashion campaigns have the ability to transport us — a particularly easy thing to do as winter drags on. To help us dream of sunny days, warm weather, blooming flora, and spring fashion, brands have begun releasing their spring 2020 ad campaigns.

For Gucci, The Favourite director Yorgos Lanthimos takes us on a surreal journey through Los Angeles, following a crop of eclectically dressed models as they bring a horse to some unlikely places (like a gas station). Also on the West Coast, Inez & Vinoodh capture Michael Kors’s sophisticated American style at the mansions of Beverly Hills. Coach, on the other hand, put together a campaign that’s a tribute to the people of New York City, with J.Lo as the face. And Alexander McQueen takes us to a peaceful seaside cottage, far away from busy city streets.

Scroll through our gallery to see the latest spring 2020 fashion campaigns, and keep checking back as we add more to the list when they’re announced.