pop ups

The First Genderless Fragrance Makes a Comeback

Photo: Zach Hilty/BFA.com/ Courtesy of Calvin Klein

Many different people smelled like CK One in the ’90s because it was actually made for many different people. It was the first fragrance to be marketed as “unisex” in 1994. Because cultural ideas around gender and language have progressed since then, Calvin Klein is rebooting the franchise as an entire “genderless” collection and celebrating with a pop-up in New York City.

The collection is the brand’s first cross-category launch. It offers your staple basics: denim, T-shirts, hoodies, and underwear — all available in straight and plus sizes. The biggest surprise is that Calvin Klein made a new version of the original CK One fragrance called CK Everyone. It’s fresh, citrusy, and could be worn by everyone, as the name suggests. Like many in fashion, Calvin Klein is trying to be more sustainable. The vegan scent is made with naturally derived ingredients and comes in a box made of post-consumer recycled materials.

If you’re in New York, you can visit the I Love Every One of Me Pop Up — that’s its official name — to shop the new CK One apparel and CK Everyone fragrance. See the whole collection here, and shop some of our favorites below.

I Love Every One of Me Pop-Up Shop; open Thursday, February 13th through Saturday, February 15th, 11am-8pm; 666 Broadway, New York.

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The First Genderless Fragrance Makes a Comeback